WPP has announced a global partnership with the MACH Alliance to accelerate AI adoption for enterprises. The move unites MACH-certified expertise across agencies AKQA, Ogilvy One, and VML under a single global membership, enabling businesses to adopt AI seamlessly through composable architectures built on microservices, APIs, cloud-native SaaS, and headless technologies.
The collaboration will help enterprises innovate faster, integrate AI tools without disrupting existing systems, and shape industry best practices for AI adoption. Backed by WPP’s £300 million annual investment in data and technology and its AI-powered marketing platform WPP Open, the partnership positions WPP as a leader in building agile, AI-ready enterprises.