Birla Tyres has partnered as the Official Tyre Partner of the DP World Asia Cup 2025 and launched its new campaign, “Rolling with Champions.” The campaign film celebrates cricket’s passion and unity while reflecting Birla’s values of strength, trust, and resilience.
Blending the grit of cricketers with the endurance of tyres, the film highlights performance and reliability under the message “where strength meets passion.” Birla Tyres aims to connect with audiences through this association, celebrating champions both on the road and on the cricket field.