L&T Finance has launched its new TVC, ‘Just Zoom Two-wheeler Loans’, featuring brand ambassador Jasprit Bumrah. The campaign tagline, ‘Bumrah Ki Speed Par’, highlights the brand’s promise of instant approvals and seamless financing, drawing a parallel with Bumrah’s speed and precision.
Unveiled during the Asia Cup 2025, where L&T Finance is an associate sponsor, the ad showcases the loan process completed in sync with Bumrah’s bowling, emphasizing speed, efficiency, and AI-driven credit assessment through Project Cyclops.
The integrated campaign will run across 13 cities with outdoor, digital, and in-flight promotions, along with contests like ‘Bowl like Bumrah’ and giveaways of Bumrah-signed merchandise. The TVC will air across Sony’s sports and entertainment channels in multiple languages.