Instamart has announced its first annual festive mega sale, Quick India Movement 2025, running from September 19 to 28 on Instamart and Swiggy apps, with discounts of 50–90% across electronics, kitchen, beauty, personal care, and toys, paired with fast deliveries.
The campaign features Ajay Devgn recreating his iconic split from Phool Aur Kaante, reimagined with everyday essentials. Conceptualised as nostalgic, over-the-top, and meme-driven, the film highlights India’s need for instant access to essentials.
Swiggy’s VP of Brand Marketing, Mayur Hola, said Devgn’s split—once a Bollywood launchpad—is now launching India’s quickest sale, reflecting both the actor’s enduring legacy and Instamart’s rise as a household brand in just five years.