CRED’s latest ad featuring Gautam Gambhir pushes absurdity to new levels — an AI-made film where a head on an ice cream cone kisses Gambhir and morphs into a giant cone. Unimpressed, Gambhir smashes the laptop showing it.
Beneath the chaos lies a nod to the AI buzz, paired with a promo: pay credit card bills during Asia Cup matches on CRED and win ice cream via Instamart.
Like past campaigns (think Rahul Dravid’s Indiranagar ka gunda), the ad is bizarre, meme-worthy, and hard to link to CRED’s actual business — a platform to pay credit card bills.