Zee Entertainment Enterprises has elevated Siju Prabhakaran, Chief Cluster Officer – South, to Chief Business Officer, ZEE5 India & Global.
With over two decades at ZEEL, Prabhakaran has been instrumental in expanding the network’s southern regional portfolio, significantly strengthening its presence in one of the toughest television markets. Under his leadership, Zee’s southern channels achieved strong growth in both viewership and revenue.
In his new role, Prabhakaran will spearhead the next phase of growth for ZEE5, focusing on content innovation, audience expansion across India and international markets, and strengthening the platform’s competitive edge in the fast-growing digital entertainment space.