Kotak Mutual Fund has launched a nationwide campaign, “SIP Karo, Naya Future Start Karo,” urging Indians to move away from quick-money habits like gambling, lotteries, and fake social media tips, which often erode savings and destabilize families. The initiative positions Systematic Investment Plans (SIPs) as a disciplined, reliable path to long-term wealth creation and financial security.
Through TV, print, digital, and on-ground programs, the campaign emphasizes that real growth comes from steady investing, not risky shortcuts. Kotak leaders Nilesh Shah and Kinjal Shah stressed the urgency of addressing quick money addiction, calling SIPs not just an investment option but a way to protect families’ futures and build lasting financial strength.