BigTrunk has promoted Rathesh Pillai to the position of Country Lead for the GCC, where he will oversee the agency’s business growth and operations across the region.
Sharing the announcement on LinkedIn, Pillai said he is excited to take on the expanded leadership role. As Country Lead, he will be responsible for driving BigTrunk’s regional strategy, managing P&L, building high-performing teams and strengthening the agency’s presence across GCC markets. He will also focus on integrating AI into client strategy, creative production and campaign execution while leading strategic partnerships and regional client relationships.
Pillai has been associated with BigTrunk for more than three and a half years. Prior to his promotion, he served as Associate Vice President, where he led digital marketing strategy across the GCC and India. During his tenure, he managed a business portfolio worth over AED 2 million, developed partnerships with platforms including Meta, Google, TikTok and Snapchat, and led cross-functional teams across media, strategy, SEO, technology and creative.
Earlier, as Account Director, Pillai played a key role in expanding BigTrunk’s digital business in the UAE and India. He helped build an AED 1 million business within the first eight months of the agency’s UAE operations and worked with brands such as Thumbay Group, Bajaj Finserv, Reliance Digital, HDFC Bank, South Indian Bank, Danube Properties, Landmark Group and Apparel Group.
His elevation reflects BigTrunk’s continued focus on strengthening its leadership team and expanding its footprint across the GCC region.