Sony Entertainment Television has released two new promotional films for Kaun Banega Crorepati Season 18, extending the season’s central theme, ‘Sochna Padega’, beyond the quiz show and into everyday situations. Hosted by Amitabh Bachchan, the campaign highlights that this season is about thoughtful reasoning rather than simply recalling answers.
In the first promo, Bachchan visits a café and asks the waiter whether the restaurant serves better Indian or Chinese food. Instead of replying immediately, the waiter pauses and says, “Sir, aap hi ki baat se yaad aaya… sochna padega.” Amused by the response, Bachchan remarks, “Smart guy hai,” before jokingly deciding to order everything except Chinese. The exchange illustrates how the phrase “Sochna Padega” has become part of everyday conversations.
The second promo features Bachchan tending to plants on his balcony. Playfully speaking to them, he asks whether they will bloom despite all the care they have received, before adding, “Ab yeh mat kahiyega humse ki sochna padega.” Smiling, he observes that the phrase seems to have spread everywhere before revealing the idea behind the new season: “Kyonki is baar sirf jawab yaad rakhna hi kaafi nahin hoga. Sahi jawab ke liye sochna padega.”
Through these light-hearted moments, Sony Entertainment Television reinforces the core message of Kaun Banega Crorepati Season 18—that arriving at the correct answer will demand careful thinking, not just quick recall.