Mumbai, 17 September 2025: Virtue Asia has unveiled a new campaign for Lotus Whiteglow that tackles one of the most persistent skincare concerns — dark spots — through a fresh cultural lens. In a time when self-image is constantly shaped by social media, the work highlights how such everyday concerns impact confidence, while positioning Whiteglow’s Niacinamide-infused Gel-Crème as a credible and relatable solution.
Instead of following the traditional piece-to-camera approach common in the category, the film flips the script by handing the camera to its protagonist. Since dark spots are often most visible on camera, the storytelling demonstrates the solution’s efficacy through the same lens — creating communication that feels authentic, culturally relevant, and in sync with today’s digital-first audience.
At its core, the campaign reintroduces Lotus Whiteglow’s iconic Gel-Crème, now infused with Niacinamide along with its trusted natural ingredients. As skincare conversations increasingly shift towards science-driven solutions, this work gives Whiteglow a renewed space in the category — combining heritage with efficacy, while resonating with a younger generation of consumers.
Abhishek Jain, EVP, Virtue Asia, said:
“For years, Lotus Whiteglow has been a trusted brand in India, a legacy built on the power of natural ingredients. With our new campaign, we’re strengthening that heritage with the introduction of Niacinamide to our popular Gel-Crème formulation. This innovation not only reclaims our position as one of the leading brands in skincare but also re-establishes our commitment to efficacy and delivering visible results for the consumer.”
The film has been crafted in a digital-first, media-friendly format to meet today’s consumption habits, ensuring the message is clear, powerful, and culturally relevant across platforms.