Nothing’s latest festive film breaks the mold with a playful, self-aware take on Diwali traditions. Using products in unexpected ways—Phone (3) as fairy lights, Headphone (1) as diya stands, and Buds in rangoli—the ad combines humor, meta-commentary, and a voiceover by Samay Raina.
The campaign, directed by Aneesh Malankar and produced by Braindad, offers a fresh alternative to typical festive advertising, inviting audiences to celebrate the season in bold, quirky, and memorable ways.