UNIQLO has launched its Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring brand ambassador Kareena Kapoor Khan. Styled in the new HEATTECH Extra Warm Cashmere Blend thermal, Kareena showcases the brand’s LifeWear philosophy of warmth, comfort, and timeless elegance.
Set in a serene hill-station cabin, the film captures Kareena’s cozy winter moments — from lounging indoors to enjoying a bonfire in her HEATTECH thermal layered with a PUFFTECH Vest. The campaign highlights UNIQLO’s innovative HEATTECH fabric, which converts body moisture into heat, and introduces the new Cashmere Blend variant for added softness and luxury.
Marketing Director Nidhi Rastogi said the collection redefines winter warmth by combining advanced technology with cashmere’s elegance. The campaign film will run across digital, print, outdoor, and in-store platforms, with the HEATTECH range now available at all UNIQLO outlets and online.