Publicis Groupe has announced the acquisition of AdgeAI, a measurement and content intelligence company known for its AI-powered analytics platform. The move reflects the network’s continued focus on strengthening predictive measurement and improving how brands evaluate creative performance across campaigns.
AdgeAI works with several global brands and digital platforms, using artificial intelligence to analyse engagement and conversion data from creative and video content. Its technology helps identify which elements within a campaign perform best, enabling marketers to refine content strategies and optimise return on investment.
As brands increasingly produce large volumes of content across digital channels, understanding which creative assets actually drive engagement and conversions has become a growing challenge. By integrating AdgeAI’s predictive analytics into its production and data ecosystem, Publicis aims to provide real-time insights that guide creative development and campaign optimisation.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, said the acquisition will help brands move beyond instinct-based decisions and rely on measurable performance insights. He noted that while the group has already built strong capabilities in real-time media measurement, the addition of AdgeAI extends that precision into creative performance analysis.
Deepti Velury, CEO of Publicis Production, highlighted that the integration of predictive intelligence will enable brands to make faster and more informed decisions about the content they produce. According to her, AdgeAI’s technology can analyse patterns in creative assets at a granular level, linking them directly to performance outcomes.
Eyal Ben Shalom, Co-Founder and CEO of AdgeAI, described the partnership as a significant step for both the company and the broader industry. By embedding its technology within Publicis Groupe’s global ecosystem, he said brands will gain the ability to evaluate and scale creative ideas quickly while maintaining strong storytelling and creative quality.
With the acquisition, Publicis Groupe aims to transform creative measurement from a retrospective analysis into a predictive tool that helps brands anticipate campaign outcomes and maximise impact across markets and platforms.