Dabur has entered into a strategic partnership with WNNR to strengthen its first-party data capabilities and create more personalised customer experiences on its ecommerce platform, daburshop.com.
The partnership is part of Dabur’s broader effort to build a privacy-first digital ecosystem powered by consent-led consumer data. Through WNNR’s gamified data intelligence platform, Dabur aims to make online interactions more engaging while gaining richer insights into customer preferences and behaviour.
Founded by Trilokjit Sengupta and Trigam Mukherjee, WNNR enables brands to gather and use first-party data through interactive experiences such as games, quizzes, and rewards-led journeys.
As part of the collaboration, visitors to daburshop.com will see more gamified product discovery and engagement features, designed to encourage participation while collecting data transparently and with explicit user consent. The platform also ensures compliance with India’s data privacy regulations and global standards.
According to Rajeev John, the move will help Dabur better understand its consumers while maintaining a strong focus on trust, privacy, and transparency.
The brand will also use WNNR’s HIVE engine to build deeper consumer intelligence, segment audiences more effectively, and deliver more targeted content and offers.
Abhishek Mehta said the partnership will allow the company to combine gamification with meaningful outcomes, making digital engagement more rewarding for consumers while helping Dabur create stronger relationships with its audience.