Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its new brand ambassador. She joins Shah Rukh Khan as the face of the brand as Candere looks to strengthen its connect with young, modern Indian consumers.
Mandhana, one of India’s leading cricketers, has built a strong following through her consistent performances and authentic personality. Her association with Candere comes at a time when women’s cricket continues to witness growing popularity, aligning with the brand’s positioning of jewellery as an everyday style statement rather than something reserved for special occasions.
Commenting on the partnership, Ramesh Kalyanaraman, Director, Candere, said Mandhana’s influence extends beyond the cricket field and reflects the ambition, confidence and authenticity of today’s generation. He added that alongside Shah Rukh Khan, she represents the diversity of modern India and will help the brand deepen its engagement with consumers across the country.
Speaking about the association, Smriti Mandhana said she was delighted to partner with a brand that understands the style preferences of today’s consumers. She noted that jewellery is an integral part of her everyday style and appreciated Candere’s contemporary designs for making jewellery relevant beyond festive and special occasions.
Through the association, Candere aims to further strengthen its positioning as a lifestyle jewellery brand while expanding its appeal among younger consumers seeking contemporary and versatile designs.