Sansaar, D’Decor’s conscious luxury soft furnishings brand, has expanded into the bedding category with the launch of its new campaign, “A Great Day Starts the Night Before,” featuring brand ambassador Ranveer Singh.
The campaign marks the brand’s entry into the bedding segment following the announcement of its next phase of growth in April 2026. Ranveer Singh, who has represented Sansaar since its launch in 2024, continues to front the brand as it extends its philosophy of conscious living into products designed to enhance everyday comfort and sleep.
The newly launched bedding collection features lightweight and breathable designs aimed at promoting restful sleep while reflecting Sansaar’s focus on quality, comfort and conscious luxury.
Speaking about the campaign, Ranveer Singh said Sansaar brings together quality, comfort and conscious living, adding that he is excited to be part of the brand’s expansion into the bedding category.
Co-founders Sanjana Arora and Sarah Arora said the new campaign extends the brand’s philosophy of conscious living into one of the most important spaces in every home, encouraging consumers to make mindful choices that support better rest and overall well-being.
The campaign will roll out across television, print, out-of-home, digital platforms and dealer outlets as part of a full-funnel marketing strategy.