Birla Opus Paints’ new digital film on Ganesh Chaturthi captures the joy of welcoming Bappa home
Mumbai; 21st August 2025: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks this Ganesh Chaturthi with the launch of its new digital film. Rooted in the brand’s…
Jack in the Box Worldwide and Tidal7 Merge to Form J7 — A Future-Ready Marketing Powerhouse
Mumbai, 20th August, 2025: Independent agencies Jack in the Box Worldwide and Tidal7 have officially announced their merger, coming together under a new name — J7. This unification brings the…
Prime Video Strengthens Collaboration with Maddock Films; Announces a Mega Multi-Year Post-Theatrical Licensing Slate of 8 Highly Anticipated Films
MUMBAI, India—August 21, 2025—Prime Video, India’s most loved entertainment destination, today announced a multi-year licensing collaboration with Maddock Films, securing worldwide-exclusive streaming rights to eight of its highly anticipated upcoming…
DS Group and WPP Media Launch ‘DCODE’ – India’s First Comprehensive Guide to Digital Marketing
New Delhi, 21st August 2025: In a pioneering move to standardize and enhance digital marketing practices in India, Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation,…
Arvind Fashions names Saikot Das Chief Brand & Strategy Officer.
Arvind Fashions Limited has appointed Saikot Das as Chief Brand & Strategy Officer, effective August 19, 2025. He will lead brand strategy, consumer experience, and growth initiatives across AFL’s portfolio…
Neha Gulati appointed Head of Brand, Events & Private Labels at Myntra.
Neha Gulati has joined Myntra as Head of Brand, Events, Category, and Private Brands. She shared the update on LinkedIn, expressing excitement about contributing to Myntra’s innovative consumer engagement journey.…
Škoda Auto and Publicis Groupe India celebrate 25 Years of Fan Love with a Heartfelt Campaign: ‘Fans, Not Owners’
Mumbai, 21 August 2025: Škoda Auto India, in collaboration with ‘Team Drive’ at Publicis Groupe India has launched a new integrated campaign, ‘Fans Not Owners’, marking the brand’s 25-year journey…
DEPT® Expands Leadership in India with New Heads of Data and Commerce
Mumbai, 18th August 2025 – Global tech and marketing services company DEPT® is bolstering its India operations with the appointment of Rohit Shukla as Head of Data Practice and Nitin…
Approach Communications Bags Sure Real Pictures PR & Communications Account
Mumbai, India: Approach Communications, an award-winning PR and Communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house dedicated to…
Lenovo partners with Dentsu B2B & Posterscope for ThinkPad X9 Aura launch.
Lenovo, in collaboration with Intel, partnered with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Edition through an immersive “Aura Experience” campaign. Aimed at IT and business decision-makers,…
Dentsu explores partnerships, divestments to revive global business.
Dentsu is considering partnerships and possible divestments to revive its struggling international operations, even as its Japan business remains strong with 5.3% organic growth in H1 2024. The overseas arm,…
IOAA seeks GST reduction on outdoor ads from 18% to 5%.
The Indian Outdoor Advertising Association (IOAA) has urged Finance Minister Nirmala Sitharaman to cut GST on outdoor advertising from 18% to 5%, calling the current rate “excessively high” and burdensome…
Silverpush rolls out AI upgrade to enhance ad efficiency and speed.
Silverpush has introduced AI-driven upgrades to its contextual intelligence platform, Mirrors, designed to make advertising more efficient and performance-driven across YouTube, CTV, TikTok, Meta, and programmatic channels. The update features…
BharatPe Expands Leadership Team with Key Hires in Finance and Investment
National, 20th August 2025: BharatPe, India’s leading financial services and UPI payments platform, today announced the appointment of Rajesh C as Head of Finance and Himanshu Nazkani as Head of…
Aditya Singh appointed Lead – Brand & Marketing at Motilal Oswal AMC.
Aditya Singh has joined Motilal Oswal Asset Management Company Ltd. (MOAMC) as Lead – Brand & Marketing, marking an important step in his career. Announcing the move on LinkedIn, he…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison
1) AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? I approach AI in advertising with cautious optimism. Its strengths are undeniable: personalization at scale, rapid execution,…
Nokia, Netplus launch advanced IPTV services in India.
Nokia has partnered with Netplus, one of India’s fastest-growing ISPs, to deploy 400G routing technology and a software-defined access network (SDAN) platform, enabling high-speed broadband and advanced IPTV services across…
SocialTweebs, AfterMath Ventures partner to boost gaming creator economy.
SocialTweebs, a data-driven influencer marketing agency, has partnered with AfterMath Ventures, India’s leading games and esports agency, to accelerate the gaming creator economy with tech-enabled precision and community-driven storytelling. The…
Mythik names ex-Jio Games head Sidharth Kedia as COO.
Mythik, a tech-first global entertainment company aiming to be the “Disney from the East,” has appointed Sidharth Kedia as Chief Operating Officer to oversee operations and strategic finance. Kedia brings…
AnyMind adds MCP to AnyTag for quicker, easier influencer marketing.
AnyMind Group has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, enabling conversational AI-powered automation for campaign planning, influencer discovery, and performance tracking. With this upgrade, users…
BBH India strengthens leadership to accelerate growth
August 20, 2025, India: In a move to strengthen its leadership and accelerate growth, BBH India, part of Publicis Groupe India, has scaled up its core leadership with the appointment…
Centre likely to table bill banning online money gaming.
The Union government is set to introduce the Promotion and Regulation of Online Gaming Bill, 2025, aiming to impose a nationwide ban on money-based online gaming, according to media reports.…
Google Docs rolls out Gemini-powered audio feature.
Google has introduced a new Gemini AI-powered audio feature in Google Docs, allowing users to generate and listen to natural-sounding narrations of their documents. Called “Listen to this,” the feature…
Birla Opus Paints launches India’s first paint promise with Vicky and Rashmika.
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched ‘Birla Opus Assurance’, India’s first-ever paint assurance program. The initiative promises a free repainting service within a year…
Dentsu India Launches the Dentsu Podcast Network: A First for Agency-Led Podcasting in India
Dentsu India has unveiled the Dentsu Podcast Network (DPN) — the country’s first agency-led podcast network, aimed at helping brands tap into one of the fastest-growing and most intimate storytelling…
IAB Tech Lab introduces new standards for livestream ad monetization.
IAB Tech Lab has launched the Live Event Ad Playbook and Concurrent Streams API to improve monetization of live-streamed events. Developed with partners like Amazon, FreeWheel, Index Exchange, and NBCUniversal,…
Siddhant Chaturvedi becomes Max Fashion’s first male brand ambassador.
Max Fashion has named actor Siddhant Chaturvedi as its first male brand ambassador, joining Kalki Koechlin and Alaya F. The announcement coincides with the launch of its new campaign, “How…
Pavan Kumar Allada named Head of Corporate Strategy at Sun TV Network.
Sun TV Network has appointed Pavan Kumar Allada as Head of Corporate Strategy, as announced on his LinkedIn profile. With over 10 years of experience, Allada previously worked at Disney…
Lemma scales programmatic DOOH, delivering measurable OOH ad outcomes.
Lemma has expanded its programmatic digital out-of-home (DOOH) network to over 3.5 million screens worldwide, reinforcing its position as a global adtech leader. Founded to digitize India’s OOH landscape, the…
Zomato’s District teams up with HSBC India to redefine cultural experiences.
District by Zomato has partnered with HSBC India in a long-term deal to reshape India’s urban cultural scene. As the exclusive banking partner, HSBC will be integrated into District’s calendar…