Carat India secures the integrated media mandate for Meesho.
Carat India has won the integrated media mandate for Meesho, an e-commerce platform, following a multi-agency pitch. The agency, based in Bangalore, will provide a range of media solutions aligned…
Nautica India has appointed Ayushmann Khurrana as its brand ambassador.
Myntra Jabong Pvt. Ltd., the wholesale entity of Myntra, has announced the appointment of acclaimed fashion icon and Bollywood actor Ayushmann Khurrana as the brand ambassador for Nautica, the global…
Abhay Ojha of Zee News Steps Down, Dr. Idris Loya Assumes Leadership.
Abhay Ojha, the former Chief Revenue Officer at Zee Media Corporation Ltd, has left the company, effective immediately. In an email communication sent to all its leaders on May 4…
Sunaina Jairath from CRED assumes the role of Vice President of Brand and Communications at Aliaxis India.
Sunaina Jairath assumes the position of Vice President – Brand and Communications at Aliaxis India (Ashirvad), bolstering our brand outreach and advancing strategic goals. With a rich background spanning 22…
The Body Shop’s latest campaign honors Mother’s Day featuring Diana Penty.
There’s nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother’s Day, The Body Shop has launched a video…
Quality concerns prompt scrutiny of McDonald’s and Theobroma.
Led by Assistant Commissioner Archana Dheeran and Chief Food Safety Officer Akshay Goyal, the Food Safety Department has initiated raids on prominent eateries in Noida. The Uttar Pradesh State Food…
In IPL 2024, Pan Masala brands allocate Rs350 crore, capturing 10% of advertising volume with ‘mouth freshener’ commercials.
Shah Rukh Khan, Ajay Devgan, Sunil Gavaskar, and Virender Sehwag share a surprising connection beyond their roles in cricket or as team owners: they’re all brand ambassadors for Pan Masala…
Leo Burnett India appoints Anirban Roy as its chief strategy officer.
Leo Burnett India, a part of Publicis Groupe India, has enhanced its senior leadership team by appointing Anirban Roy as its chief strategy officer. Roy will report directly to Amitesh…
Dot & Key Skincare enlists Shanaya Kapoor as its brand ambassador.
Dot & Key Skincare, a Kolkata-based beauty start-up, proudly announces its collaboration with Shanaya Kapoor, a significant milestone for both the brand and Shanaya’s burgeoning career. Known for her fresh…
Digital ShoutOuts Media, a leading digital innovation and transformation company, celebrates its 3rd anniversary.
The company marked its anniversary with the announcement of a global expansion in Middle East. Digital Shoutouts Media, a pioneering digital innovation and transformation company, has celebrated its third anniversary…
Nidhee Kekre has been appointed to Whisper Media’s advisory board.
Whisper Media, a technology-driven media company, is excited to announce the addition of Nidhee Kekre to its advisory board. With an impressive career spanning over two decades in business strategy…
Aditya Birla Health Insurance teams up with Platinum Outdoor for an anamorphic & CGI-driven OOH campaign.
Platinum Outdoor recently orchestrated a dynamic outdoor campaign for Aditya Birla Health Insurance, employing a strategic blend of media platforms and a meticulously crafted approach. This ambitious initiative spanned across…
Tata Mutual Fund introduces the ‘Index Funds Simple Hai’ campaign.
Tata Mutual Fund, under its ‘Desh Kare Nivesh’ initiative, has unveiled a digital-centric campaign dubbed ‘Index Funds Simple Hai’. This campaign is tailored to resonate with Gen-Z and Millennials, employing…
Bank of Baroda launches ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign starring actor Kunaal Roy Kapur.
Bank of Baroda, a leading public sector bank in India, has introduced its latest initiative, the #PehchaanCon 3.0 Banking Fraud awareness campaign, aimed at educating the public about modern financial…
Pooja Asar from Paytm steps into the role of Head of Marketing at Tata Passenger Electric Mobility.
Pooja Asar, formerly the Vice President of Marketing at Paytm, has transitioned to a new role as the Head of Marketing at Tata Passenger Electric Mobility. Her professional journey began…
In the fourth quarter, HUL’s advertising expenditure surged to reach Rs 1616 crore.
Hindustan Unilever released its financial results for the quarter and fiscal year ending March 31, 2024. In Q4, HUL’s spending on advertising and promotions surged to Rs 1616 crore, marking…
Omnicom Media Group has recently named Saurabh Kundra as its Business Director – Investment.
Saurabh Kundra, formerly the Associate Director at AGL – Hakuhodo, has joined role of Business Director – Investment at Omnicom Media Group. Kundra’s professional journey began at Businessworld and later…
LS Digital Strengthens its Leadership Team by Appointing Vishal Sharma as DVP – Media Buying and Trading Group.
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying…
Cadbury Perk and Alia encourage people to ‘Take it Lightly’ in their new campaign.
Cadbury Perk, renowned as one of Mondelez India’s beloved and playful brands, unveils a fresh and lively campaign featuring Bollywood Actress Alia Bhatt. Through a delightful television commercial, Cadbury Perk…
Gajanan S. Kale has been appointed as the CEO of Tata Power Delhi Distribution Ltd.
Tata Power Delhi Distribution Limited (Tata Power-DDL), a prominent power utility serving a population of 7 million in North Delhi, has announced the appointment of Mr. Gajanan Sampat Rao Kale…
Kamdhenu Paints urges citizens to exercise their right to vote ahead of the general elections.
Kamdhenu Paints, a prominent brand under the Kamdhenu Group and a leading manufacturer of top-quality paints and emulsions, is excited to announce the launch of its special campaign – ‘Vote…
Visa introduces the ‘Pay Safe Everyday with Visa’ campaign featuring Vicky Kaushal.
Visa (NYSE: V), the global leader in digital payments, has launched its newest campaign, ‘Pay Safe Everyday with Visa’. This collaboration marks Visa’s second venture with brand ambassador Vicky Kaushal,…
Arjun Jetley, Neharika Agarwal, Ajitesh Verma, and Monish Gupta are part of the creative team at Havas Worldwide.
Havas Worldwide India, the creative arm of Havas India, has bolstered its creative lineup with the appointment of Arjun Jetley, Neharika Agarwal, Ajitesh Verma, and Monish Gupta as Creative Executive…
According to the report, 2.48 million profiles out of 8 million demonstrate authentic followers on Instagram.
An analysis conducted by influencer marketing platform Klug Klug reveals that nearly two-thirds (58.5 percent) of Instagram profiles in India have a high proportion of fake followers, exceeding 60 percent.…
Bangur Cement emphasizes the pivotal role of each vote in the ‘Vote Solid, Desh Solid’ campaign.
Bangur Cement has introduced an innovative multimedia initiative titled ‘Vote Solid, Desh Solid,’ aimed at underlining the significance of every citizen’s vote in fortifying the nation. This campaign follows the…
Sayantan Dasgupta promoted as the Chief Digital Sales and Operations at Outlook Publishing (India) Pvt. Ltd.
Sayantan Dasgupta has been appointed as the Chief Digital Sales and Operations at Outlook Publishing (India) Pvt. Ltd., marking a significant elevation in his career trajectory. Prior to this role,…
Venke Sharma, previously associated with Disney Star, takes on the position of Vice President and Global Head of Product Strategy at Sprinklr.
Venke Sharma, who served as the Executive Director of Consumer Strategy and Innovation at Disney Star, has recently joined Sprinklr as the Vice President and Global Head of Product Strategy.…
Netflix surpasses expectations in both profit and subscriber numbers.
Netflix exceeded earnings expectations on Thursday, revealing that both profit and subscriber numbers surged, thanks to its significant investment in a robust content line-up, which paid dividends amidst efforts to…
The Goafest 2024, along with the ABBY Awards, is scheduled to be held in Mumbai from May 29th to May 31st, 2024.
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have made a significant decision regarding the upcoming Goafest 2024 and ABBY Awards Powered by One Show 2024.…
Wootag and Lemma Forge Strategic Alliance to Revolutionize Emerging Media Creativity.
In a bid to redefine the landscape of emerging media creative enhancements, Wootag, an interactive visual marketing platform, and Lemma, an omnichannel SSP specializing in emerging formats, have joined forces.…