Myntra Jabong Pvt. Ltd., the wholesale entity of Myntra, has announced the appointment of acclaimed fashion icon and Bollywood actor Ayushmann Khurrana as the brand ambassador for Nautica, the global lifestyle brand in India. Khurrana will lead the campaign for the Spring Summer collection of the brand, which will be showcased nationwide.

Nautica is renowned worldwide for its premium and fashion-forward appeal, offering a diverse range of categories including home and accessories, children’s, men’s, and women’s fashion. The brand is available online on Flipkart, Myntra, and in physical stores.

With Ayushmann Khurrana as the face of the campaign, Nautica aims to leverage the actor’s popularity to deepen its connection with premium fashion enthusiasts across the country. Known for his versatility, effortless style, and impeccable fashion sense, Khurrana perfectly aligns with the ethos of Nautica. His relatable boy-next-door image and ability to connect with diverse consumers make him an ideal choice for expanding the brand’s visibility across the nation.

The ad campaign showcases Nautica’s latest season’s collection, with Khurrana’s visuals highlighting the ease and style of a Nautica man. The actor confidently expresses his individuality through his fashion choices, staying true to himself. The campaign is being launched nationally across various mediums including print, outdoor, social media, and leading digital platforms. Targeted at men aged between 22-60, the Spring Summer collection aims to appeal to a wide audience.

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