HAVAS Red expands into Greece via partnership with SOLID HAVAS.
Global PR agency HAVAS Red has partnered with SOLID HAVAS to enhance media communications support for clients in Greece. SOLID HAVAS, a leading consultancy and HAVAS affiliate since 2017, offers…
Kapil Batra is appointed President at Lowe Lintas.
Lowe Lintas, a leading Indian advertising agency, has appointed Kapil Batra as President of its Mumbai office, effective immediately. His addition completes the creative leadership team, aimed at elevating the…
Orient Electric’s campaign highlights innovative lighting solutions.
Orient Electric Limited, part of the CK Birla Group, has launched a digital campaign titled “Thoughtfully Curated Lights for Your Home” to showcase its innovative lighting solutions for modern living…
Dentsu Reveals 2025 Media Trends
Dentsu’s 2025 Media Trends report, titled “The Year of Impact,” explores the transformative effects of AI, algorithms, and evolving consumer engagement on the media landscape. The report highlights the shift…
Ashley Madison appoints Pitchfork Partners for India communications.
Pitchfork Partners Strategic Consulting LLP has been appointed as the communications agency for Ashley Madison, a global married dating site. Pitchfork will manage PR, social, and digital strategies for the…
Badshah Masala Launches #BadshahSangNavrang for Navratri
This Navratri, Badshah Masala has launched #BadshahSangNavrang, a 9-day campaign blending the festival’s vibrant colors with unique recipes. Created by Tonic Worldwide, the campaign celebrates Navratri by matching each day’s…
CRED appoints Arvind Kathpalia as Advisor for Risk and Compliance.
CRED has appointed Arvind Kathpalia as an advisor on risk and compliance to strengthen its commitment to members’ financial progress. With over 30 years of experience in financial services and…
DDB Mudra appoints Priya Shivakumar as Creative Head.
DDB Mudra has appointed Priya Shivakumar as the new Creative Head for the South region. She will work alongside Rahul Mathew, Chief Creative Officer, and Menaka Menon, President of Growth…
Radio City partners with Legends League Cricket Season 3.
Radio City, India’s leading radio network, is back as the official partner for ‘Legends League Cricket’ (LLC) Season 3, running from September 20 to October 16. Following two successful seasons,…
Parrot Analytics unveils global streaming metrics.
Parrot Analytics has launched Streaming Metrics, offering comprehensive insights into key financial metrics like subscribers, revenue, ARPU, and churn, along with catalog data on a global scale. This new tool…
Google ordered to overhaul its mobile app business.
Google is required to significantly alter its mobile app business to provide Android users with greater freedom in downloading apps and making in-app purchases. U.S. Judge James Donato’s ruling mandates…
Youngun and Cleartrip launch a funny OOH campaign for Big Billion Days.
Youngun has enhanced Cleartrip’s Big Billion Days campaign with a humorous OOH advertising approach, featuring eye-catching billboards at DLF Cyber Hub to appeal to corporate employees in Delhi and Gurugram.…
WPP partners with Roblox for immersive media and gaming for brands worldwide.
WPP has announced a global partnership with Roblox, enhancing their collaboration on interactive brand content and advertising. This alliance aims to leverage Roblox as a media channel to engage Gen…
The Trade Desk appoints Tejinder Gill as Managing Director.
Tejinder Gill has been appointed as the Managing Director at The Trade Desk, where he has worked since February 2021. After four years of establishing a solid foundation and driving…
Bisleri POP launches #FlavourOfLove with Ishaan Khatter and Palak Tiwari.
Bisleri International has announced Bollywood stars Ishaan Khatter and Palak Tiwari as brand ambassadors for Bisleri Pop, their orange-flavored fizzy drink. The #FlavourOfLove campaign, inspired by the simplicity of 1950s…
Taboola teams up with Jounce Media for an MFA-free advertising network.
Taboola, a leader in online recommendations, has partnered with Jounce Media to ensure its Taboola Select publisher network is free from Made for Advertising (MFA) sites, which account for 15%…
Amazon and MX Player partner to enhance premium free entertainment for 250 million users in India.
Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s…
Diageo extends its partnership with Enormous Brands.
Diageo has strengthened its partnership with Enormous Brands, appointing the agency to manage its creative strategy. Enormous Brands will oversee the brand strategies and creative solutions for Royal Challenge, Signature,…
Gopa Menon joins Successive Technologies as Asia-Pacific CGO.
Successive Technologies, a US-based technology consulting firm, has appointed Gopa Kumar Menon as Chief Growth Officer (CGO) for the Asia-Pacific region. With over 20 years of experience at companies like…
ZEE5 teams up with Kyoorius Designyatra 2024.
ZEE5, India’s prominent video streaming platform, returned as the title sponsor of Kyoorius Designyatra 2024 for the second consecutive year. Held from 26th to 28th September in Goa, the event…
SuperGaming announces the launch date for Indus Battle Royale.
SuperGaming, India’s leading game development studio, has announced that its highly anticipated battle royale game, Indus, will launch on October 16th. It will be available for download on Android and…
Anupriya Shetty joins IN10 Media as Head of Marketing.
Anupriya Shetty is a seasoned brand leader with over 18 years of experience in Advertising, Brand Marketing, and Media & Entertainment. She has worked with renowned organizations like The Walt…
Piramal Finance supports Bharat’s underserved customers.
Piramal Capital & Housing Finance Limited has launched the second phase of its campaign, “Hum Kaagaz Se Zyada Neeyat Dekhte Hai,” aimed at empowering underserved customers in Bharat by improving…
Shantanu Gangane joins Coca-Cola as IMX.
Shantanu Gangane has joined The Coca-Cola Company as the Integrated Marketing Experience (IMX) Lead. In a LinkedIn post, he expressed his excitement about this new chapter, thanking his mentors for…
Meta launches Movie Gen, a new AI for video creation.
Meta has announced Movie Gen, a new AI model designed to create realistic video and audio clips based on prompts. The company claims it could compete with leading AI startups…
Entrust Family Office partners with The Media Manifest for communications strategy.
Entrust Family Office, a boutique firm offering succession and legacy planning for high-net-worth individuals, has partnered with The Media Manifest, a PR agency, to enhance its communication strategies. This partnership…
Swiggy Instamart rolls out new campaign with Dandiya queen Falguni Pathak.
As Navratri celebrations unfold, Swiggy Instamart has teamed up with Dandiya queen Falguni Pathak to infuse her vibrant Garba energy into its latest campaign. The humorous film portrays Falguni as…
Amazon Ads launches AI image generation tool in India to boost creativity.
Amazon Ads has launched its AI-powered image generation tool in beta for advertisers in India. This generative AI solution helps brands create lifestyle-themed images at scale to improve ad performance.…
Ishan Chatterjee is the new Chief Business Officer at JioCinema.
JioCinema, a leading digital entertainment platform in India, has appointed Ishan Chatterjee as Chief Business Officer. This move underscores JioCinema’s commitment to becoming a tech-driven company that offers innovative digital…
Gaurav Seth is now managing partner of CSA India, a Havas data analytics firm.
Gaurav Seth, previously head of PivotConsult, the strategic consulting division of PivotRoots that merged into CSA India, has been appointed managing partner to lead CSA India’s operations. CSA India is…