Polycab launches OOH campaign to enhance brand visibility in over 90 cities.
Polycab has launched a multimedia OOH campaign with MOMS, part of Madison World, to enhance brand recall. The campaign targets over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH…
Comscore teams up with IAMAI for India’s CTV Study.
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
Philips Avent unveils a new TVC honoring the journey of new mothers.
Philips has launched a new TVC for the Philips Avent Connected Baby Monitor, featuring Indian actors Rubina Dilaik and Abhinav Shukla. This campaign builds on the #ShareTheCare initiative and emphasizes…
GroupM wins Honor’s $250 million global media account.
WPP’s GroupM has been selected as Honor’s global media partner after a competitive pitch. The smartphone brand has also transitioned its China planning business from Publicis to GroupM. This partnership,…
ASCI will host a Global Summit on ad self-regulation in March 2025 in Mumbai.
The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from 17th – 21st March 2025, in Mumbai. This will…
Why Zepto chose Soan Papdi for its festive campaign.
Soan Papdi, once a cherished Diwali treat, is now more famous for being an unwanted gift passed around during the festivities. To revive its image, Zepto launched the “Make Soan…
Hyundai’s new CNG car offers extra space for all your bags.
Confused about luggage space in taxis for airport trips? Hyundai Motor India has tackled this with the new EXTER and Grand i10 NIOS Hy-CNG Duo, which feature a unique CNG…
boAt and Blinkit deliver Diwali cheer in 10 minutes with Maheep Singh!
This Diwali, boAt, India’s leading audio and wearable brand, has teamed up with Blinkit to bring festive cheer right to your doorstep in just 10 minutes with premium audio gear!…
Nabajit Nath joins Kargo as Sales Director after success at Blis.
Nabajit Nath, formerly Head of Sales at Blis, has joined Kargo as their new Sales Director. During his nearly two years at Blis, he oversaw the company’s P&L operations in…
SKG Investments & Advisory selects Team Pumpkin for its marketing mandate.
Team Pumpkin, a digital marketing agency, has secured the social media, performance marketing, and PR mandate for SKG Group, a New Delhi-based financial services firm. This partnership follows a competitive…
Tennis Premier League teams up with Viacom18 for the next season!
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Signify launches TVC featuring Dravid: ‘Hum Raaton Mein Sooraj Ugaate Hain’
Ahead of the festive season, Signify launched a new TVC featuring brand ambassador Rahul Dravid. The campaign emphasizes innovation, tradition, and the power of light to impact lives positively. Titled…
Madison Media Ultra keeps Parag Milk Foods’ media account.
Madison Media Ultra has retained the media mandate for Parag Milk Foods, managing sub-brands like Gowardhan, Go, Pride of Cows, and Avvatar. The agency, which has worked with Parag Milk…
Sokudo Electric partners with Kiku Sharda for a new campaign.
Sokudo Electric, an Indian electric two-wheeler manufacturer, has teamed up with comedian Kiku Sharda to promote the savings and sustainability of its scooters. In the new campaign, Sharda highlights that…
Nikhil Rao and Abhimanyu Khedkar of Leo Burnett appointed as jurors for WARC Awards APAC 2025.
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, and Abhimanyu Khedkar, Managing Partner at Leo Burnett India, have been appointed as jury members for the WARC Awards Asia-Pacific 2025,…
C Com Digital secures HealZen’s digital marketing mandate.
C Com Digital, a global Techno Digital Marketing Agency, has been appointed to manage the digital presence and creative services for HealZen Quantum Cure Pvt. Ltd., a healthcare innovator focused…
Chun Yin Mak has resigned from Dentsu China.
Chun Yin Mak, former President of Customer Experience Management Practice at Dentsu China, has announced his resignation after over a year in the role. In a LinkedIn post, he reflected…
Wybor by MEPL Group names cricketer Axar Patel as its brand ambassador.
Wybor, a leading Indian consumer electronics brand under MEPL Group, has announced cricketer Axar Patel as its brand ambassador. This partnership strengthens Wybor’s position in the Indian market, where it…
Amazon ads new features to its demand-side platform and marketing cloud.
At the annual Amazon Ads event, unBoxed, in Austin, Texas, Amazon introduced new features for its Demand-Side Platform (DSP) and Marketing Cloud (AMC) aimed at optimizing the marketing funnel. Girish…
CARS24’s festive film highlights the magic of memories.
This festive season, CARS24 launches an emotional brand film that illustrates how a simple drive can revive cherished memories. Featuring Kuldeep Sareen and Chandan Anand, the story follows a father…
Sandhya Devanathan on gaming’s role in shaping India’s $1 tn digital economy.
At the 2024 Indian Gaming Convention, Sandhya Devanathan, Meta’s VP and India Head, emphasized gaming as a key driver in India’s journey to a $1 trillion digital economy. She highlighted…
Reliance: Disney Star-Viacom18 merger to complete by Q3.
The merger of Reliance Industries’ media assets with Walt Disney’s Indian operations is expected to be finalized in the third quarter of this fiscal year, according to a regulatory filing…
AnyMind Group names Siddharth Kelkar and Aditya Aima to head India and MENA operations.
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for the India and Middle East and North Africa (MENA) regions. Siddharth Kelkar,…
Cheil India continues as MRF Tyres’ digital and media partner for the 12th year.
Experience Commerce (EC), part of the Cheil Network, has renewed its digital, technology, and media mandate for MRF Tyres for the 12th consecutive year. Based in Chennai, MRF is India’s…
Save big with Flipkart’s Big Billion Days deals!
Ahead of the Big Billion Day sale, Flipkart launched two humorous campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’, created by DDB Mudra Group. These…
Reliance Industries to acquire a stake in Dharma Productions; Report
Reliance Industries Ltd. (RIL) is reportedly in talks to acquire a stake in Karan Johar’s Dharma Productions, according to an Economic Times report. If the deal goes through, it would…
YesMadam promotes inclusivity in a heartfelt Diwali campaign with Shraddha.
YesMadam, a leading at-home salon service in India, has launched a heartfelt Diwali campaign featuring Bollywood star Shraddha Kapoor. The campaign emphasizes inclusivity and trust, building on last year’s successful…
Meta unveils feature to disable comments on Facebook and Instagram.
Meta has launched a new feature that allows advertisers to disable comments on their ads on Facebook and Instagram. Currently, only a select number of brands can access this feature,…
Sunil Kataria re-elected as ISA Chairman, focusing on digital innovation.
Sunil Kataria, Managing Director of Raymond Lifestyle Limited, has been re-elected as Chairman of The Indian Society of Advertisers (ISA). He emphasized his commitment to enhancing ISA’s influence in advertising…
News18’s Diamond States Summit shapes Bihar’s future.
News18 India successfully hosted the Bihar edition of the Diamond States Summit in Patna, following successful events in Madhya Pradesh, Chhattisgarh, and Maharashtra. The summit brought together key leaders, policymakers,…