OPEN Strategy & Design has announced a series of leadership elevations as the independent brand strategy consultancy strengthens its creative and business leadership for its next phase of growth.
As part of the leadership changes, Radhika Dhuru and Vatsala Bisen have been promoted to Executive Creative Directors, while Varun Bedi has been elevated to the role of Executive Business Director. Together, the three leaders bring nearly six decades of combined experience across branding, design and business leadership.
In her new role, Vatsala Bisen will continue to develop culturally relevant brand narratives across luxury, lifestyle and consumer categories. Her portfolio includes brands such as Manish Malhotra, Jack Daniel’s and Zivame, and her work has been recognised by platforms including the Kyoorius Design for Good Awards, ABBYs, DIELINE and LIA.
As Executive Creative Director, Radhika Dhuru will lead brand transformation and design initiatives while driving creative excellence, strengthening client partnerships and mentoring the agency’s design team. Throughout her career, she has worked on branding and design projects for brands including Coca-Cola, Manish Malhotra, Café Coffee Day and Jack Daniel’s.
In his expanded role as Executive Business Director, Varun Bedi will oversee key client partnerships, business development and project delivery across the agency. He will also focus on identifying new growth opportunities while building long-term client relationships. His experience spans sectors including FMCG, finance, hospitality, D2C and corporate brands.
Commenting on the leadership appointments, Asparsh Sinha, Managing Partner at OPEN Strategy & Design, said the promotions recognise not only exceptional creative and business capabilities but also ownership, ambition and the ability to build lasting relationships with clients and teams. He added that the appointments will play an important role in shaping the agency’s next phase of growth.