FLITE, the family fashion footwear brand from Relaxo Footwears Limited, has signed Ali Fazal as its newest brand ambassador. He joins Sanya Malhotra in the brand’s latest campaign, ‘Style Ka Naya Andaaz’, which showcases the FLITE Buckle Collection.
The campaign marks a new phase in FLITE’s brand journey as it looks to strengthen its appeal among style-conscious consumers. Featuring Ali Fazal and Sanya Malhotra, the campaign highlights confidence, individuality and effortless style while positioning the Buckle Collection as a contemporary footwear range for everyday fashion.
Centred around the thought ‘Style Ka Naya Andaaz’, the campaign will roll out through three films across different consumer moments, beginning with the Monsoon season, followed by Festive & Wedding celebrations, and concluding with an Eid-themed film. While each film focuses on a different occasion, all reinforce the idea of footwear as an extension of personal style.
Commenting on the campaign, Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole Time Director at Relaxo Footwears Ltd., said today’s consumers increasingly view style as a reflection of their personality. He added that the FLITE Buckle Collection combines contemporary design with everyday comfort, while the association with Ali Fazal and Sanya Malhotra brings the brand’s ‘Style Ka Naya Andaaz’ philosophy to life.
With Ali Fazal joining the FLITE family alongside Sanya Malhotra, the brand aims to deepen its connection with consumers through season-led campaigns that celebrate confidence, self-expression and versatile style across different occasions.