Virtue Worldwide, the creative agency under VICE Media Group, has appointed Sumbul Khan as Business Lead for the India Market. This strategic move highlights Virtue’s commitment to expanding its influence in the Indian advertising sector.

Sumbul Khan brings over nineteen years of experience, having worked with renowned agencies like JWT, McCann, Leo Burnett, Mindshare, Wunderman International, and Lowe Lintas. Her expertise spans mainline and digital advertising, branding, media planning, and execution across various sectors including Travel and Tourism, Retail, Mobile, Technology, Telco, CPG, and Quick Commerce.

Lesley John, managing director of Virtue APAC, praised Sumbul’s leadership style, emphasizing her focus on effective outcomes, calm demeanor, and empathy. John is excited to work with Sumbul to foster client relationships and drive agency growth in India.

Sumbul expressed her excitement about joining Virtue, highlighting the agency’s unique team of cultural insiders and its proprietary model that enables it to keep pace with cultural trends and create impactful brand engagements.

Virtue Worldwide has a history of producing award-winning campaigns for brands like Diageo, poppi, Delta, Vanguard, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Converse. With Sumbul Khan’s appointment, Virtue is set to continue creating campaigns that resonate globally and shape cultural narratives.

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