Godrej Yummiez has launched a playful new campaign, “Protein to bahana hai, Godrej Yummiez khaana hai”, spotlighting the rising demand for everyday protein. The ads flip the typical parent-child dynamic, with kids educating their parents about smart snacking and protein-rich choices—specifically Godrej Yummiez Chicken Nuggets, which offer 16g of protein per serving. Through humor and role reversal, the campaign highlights how children are influencing food decisions. Anchored in themes of nutrition, convenience, and clean-label quality, the campaign aims to make protein fun, accessible, and family-approved.