P&G Hygiene and Health Care reduced its ad spend to ₹430.78 crore in the nine months ended March 31, 2025, down 18.9% from ₹530.96 crore in FY24, amid softer revenue and profits. Revenue fell 19.8% YoY to ₹3,374.42 crore, while net profit slipped to ₹636.59 crore from ₹675.02 crore, reflecting a focus on cost control in a challenging market.
Despite the cutback, the company—marketer of Whisper, Vicks, and Old Spice—maintains strong market presence. MD Kumar Venkatasubramanian said P\&G’s strategy remains rooted in delivering “superiority” across product, packaging, communication, retail execution, and value to meet evolving consumer needs.