Shemaroo Entertainment has elevated Anuja Trivedi to Chief Strategy & Marketing Officer, expanding her role beyond marketing to also oversee the central strategy team.
Since joining as CMO in 2023, she has boosted visibility across TV, OTT, and digital platforms. In her new mandate, Anuja will drive strategic initiatives and cross-functional synergies to support Shemaroo’s next growth phase.
With prior leadership roles at Disney Star, World Gold Council, McKinsey, Morgan Stanley, and PwC, she brings rich expertise in strategy, revenue, and content. Shemaroo’s leadership said her expanded role reflects confidence in her ability to align brand and strategy while keeping consumers at the core.