Mumbai, 2nd Sept, 2025: Platinum Outdoor, a unit of Madison World, executed a striking OOH campaign for IRTH bags in Mumbai. The campaign featured oversized 3D bag installations across 4–5 premium sites on the Bandra flyover, running for nearly a month to maximize visibility and recall.
Kanwalpreet Walia, Business Head – Women’s Bag, IRTH, highlighted Mumbai’s importance as a fashion hub and praised the campaign’s creative integration into the city’s hotspots. Dipankar Sanyal, CEO, Platinum Outdoor, emphasized that the innovation went beyond scale, delivering impactful storytelling through smart media strategy.
Platinum Outdoor, part of Madison World, continues to drive innovation in OOH through creative, high-impact executions.