NDTV’s Board has cleared the acquisition of the lifestyle channel “GoodTimes” from Lifestyle & Media Broadcasting Ltd. (LMBL) for up to ₹18 crore through a slump sale. A binding term sheet has been signed, and the deal will be executed via a Business Transfer Agreement, subject to regulatory and corporate approvals, including clearance from the Ministry of Information and Broadcasting.
The transaction, a related-party deal as LMBL is a joint venture of NDTV, will be completed on a cash-free, debt-free basis with payment in cash and advertising inventory. Valuation has been backed by a registered valuer’s report.
NDTV said the acquisition is part of its strategy to diversify operations, enhance stakeholder value, and strengthen its position in the lifestyle and entertainment space. Known for its lifestyle-focused programming, “GoodTimes” fits into NDTV’s broader content strategy. The deal is expected to be completed within three months.