Instamart has launched its new Diwali campaign, “Asli Sona,” featuring Sonakshi Sinha, ahead of Dhanteras. The playful film humorously portrays Sonakshi as literally born with a golden spoon, highlighting Instamart’s promise to deliver gold, silver coins, jewellery, and festive essentials in just 10 minutes.
The campaign, conceptualized in-house, combines nostalgia with fun storytelling, emphasizing convenience and instant delivery during the festive season. Mayur Hola, Head of Brand Marketing at Swiggy, said the campaign celebrates both puns and quick access to essentials, reinforcing Instamart as the go-to platform for festive shopping.
Partnering with leading jewellers like Malabar Gold, Kalyan Jewellers, and MMTC, and expanding 24/7 delivery in cities like Delhi, Noida, and Gurugram, Instamart is catering to high-value purchases and ensuring quick, convenient festive shopping for users.