Netflix has joined hands with Mumbai Indians as the franchise’s official entertainment partner for the ongoing IPL season, marking the streaming platform’s latest play in the cricket-content space.
As part of the partnership, Netflix has launched a parody-led digital film inspired by Rohit Sharma’s viral “Garden mein aaya hai kya?” moment. The campaign stars Sunil Grover, who appears as a humorous Rohit Sharma look-alike, recreating the cricketer’s expressions, body language, and now-iconic dialogue.
The film reimagines the popular stump-mic clip into a light-hearted social media story, blending IPL fandom with Netflix’s signature pop-culture approach. Built for digital-first audiences, the campaign taps into meme culture and ongoing cricket conversations online, turning one of the league’s most viral moments into an entertainment-led brand collaboration.
With the spoof, Netflix aims to deepen engagement with cricket fans by connecting entertainment, humour, and the IPL conversation in a format designed for social media sharing.