Jos Alukkas has launched its ‘Season of Diamonds’ campaign, a nationwide diamond festival that will run from July 10 to July 31 across all 60+ Jos Alukkas showrooms.
The campaign showcases an extensive collection of natural diamond jewellery, featuring internationally certified diamonds and a range of contemporary as well as timeless designs. Customers can explore an assortment of necklaces, statement earrings, bridal sets and bespoke jewellery crafted to suit a variety of occasions and personal styles.
Commenting on the launch, Paul Alukkas, Managing Director, Jos Alukkas, said the campaign celebrates the craftsmanship and artistry that define the brand. He added that Jos Alukkas remains committed to combining innovation with its rich heritage by introducing designs that evolve with changing consumer preferences while maintaining the highest standards of quality.
As part of the campaign, customers purchasing 1-carat diamond jewellery will receive a gold-set diamond pendant free. Those buying 2.5-carat diamond jewellery will receive a gold-set diamond pendant and earrings, while customers purchasing 5-carat diamond jewellery will be offered a gold-set diamond necklace at no additional cost.
The campaign also includes 30% off on the diamond value of diamond jewellery, 0% loss on exchanging old 22KT gold jewellery for diamond jewellery, and 30% off on platinum making charges.
In addition to the promotional offers, customers can choose from artistically crafted collections or opt for customisation services to create jewellery tailored to their individual preferences, making the campaign a celebration of both craftsmanship and personalised luxury.