Antara Senior Care, renowned for its comprehensive care ecosystem for seniors, has appointed Bang in the Middle as its communication agency for its senior residences vertical.

The agency has been tasked with developing the launch communication for Antara’s upcoming senior living projects across India. As Antara Senior Care expands its offerings across all verticals and new markets, it aims to strengthen its leadership position. Bang in the Middle was chosen after an extensive review process involving several potential agency partners.

Rohit Khatua, Chief Marketing Officer of Antara Senior Care, commented on the appointment, stating, “2024 is a pivotal year for us as we broaden our footprint and extend our reach into new geographies. We have a well-regarded and proven product offering in the senior living market, and following the success of our communities in Dehradun and Noida, we are eager to positively impact the lives of many more seniors and their families across India. Bang in the Middle has a challenging and exciting opportunity to create campaigns that embody Antara’s brand ethos and highlight the appeal of the ‘Antara Way Of Life’ for seniors.”

Rajive Mathur, COO of Bang in the Middle, expressed his enthusiasm, saying, “We are thrilled to be chosen as Antara’s creative communication partner. The brief we’ve been given is very exciting, and we are committed to creating campaigns as unique as the brand’s offering.”

Subscribe Advertising Reporter Newsletter

Signup to receive your daily updates of Media Industry Insights on Advertising, Agencies, Media and Marketing.

Just confirm your subscription and we are officially friends.

Leave a Reply

Your email address will not be published. Required fields are marked *