Reacting to the Group’s strong performance at the ABBYs, leaders across Publicis Groupe South Asia highlighted creative ambition, collaboration, and business impact as the driving forces behind the wins.
Anupriya Acharya, CEO, Publicis Groupe South Asia, said winning the inaugural Creative Network of the Yearrecognises the scale, consistency and impact of creative work being delivered across agencies. She noted that alongside Leo India’s continued Agency of the Year momentum, the achievement reflects ideas that create both creative excellence and business results. Acharya added that Indian teams are increasingly shaping global solutions and setting new benchmarks for effectiveness, while crediting teams and clients for their trust and collaboration.
Rajdeepak Das, Chief Creative Officer, Publicis Groupe South Asia and Chairman, Leo South Asia, said the recognition reflects a culture of excellence built across the Group’s creative agencies. He emphasised the focus on solving real problems, influencing culture, and delivering business value, calling it a proud moment for teams, partners and clients across Leo, Saatchi & Saatchi, BBH and Publicis Production.
Amitesh Rao, CEO, South Asia – Leo, highlighted that the Creative Agency of the Year title followed six specialist agency wins across Technology, Health, Direct, Digital, Brand Activation and Brand Experiences. He also pointed to PepsiCo being named Client of the Year, saying the recognition reinforces the belief that outstanding work is built through strong client partnerships and collaborative teams.