Pune-based NIC Ice Cream, a beloved homegrown brand renowned for its commitment to quality and innovation, has recently appointed Madison Media Ultra, a unit of Madison World, as its official Media Agency on Record. The agency, headquartered in Mumbai, will oversee all media aspects for the brand, spanning traditional, digital, and outdoor platforms.

Established in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, NIC Ice Creams epitomizes its tagline ‘Honestly Crafted’ by creating exotic and seasonal ice creams using only natural ingredients and milk, eschewing artificial flavors, colors, and preservatives. With a delectable array of over 50 flavors, NIC Ice Creams delights customers across 86 cities in India.

Jeetendra Bhandari, Founder of NIC Ice Creams, expressed enthusiasm about the collaboration with Madison Media Ultra, envisioning it as a catalyst for further growth and expansion. He emphasized the importance of a collaborative approach with the Madison team to craft impactful campaigns that resonate with consumers.

Jolene Fernandes Solanki, Chief Operating Officer of Madison Media Ultra, echoed Bhandari’s sentiments, expressing excitement about joining NIC Ice Cream on its growth journey. Solanki pledged to leverage the agency’s expertise to create compelling and authentic campaigns that reflect the essence of the brand.

Madison Media, India’s leading homegrown communication agency and the world’s 4th largest independent media agency, boasts an impressive track record of success. The agency has consistently dominated industry rankings and received numerous accolades, including being named Media Agency of the Year at DMAsia’s Echo and Sparkies Awards 2023. Madison Media Ultra, a division of Madison World, specializes in media planning and buying, catering to a diverse portfolio of clients including Godrej, Marico, Asian Paints, and McDonald’s, among others. As part of Madison World, which serves as many as 500 advertisers through its 11 units, Madison Media Ultra is poised to deliver innovative and impactful media solutions for NIC Ice Creams and other esteemed clients.

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