Philips Personal Health India has roped in Ahaan Panday as the face of Philips OneBlade, unveiling a new campaign titled “Built Different, just like my Philips OneBlade.”
The campaign is aimed at Gen Z consumers and positions Philips OneBlade as a grooming solution designed for a generation that values individuality, speed and self-expression. Through Ahaan Panday’s voice and persona, the campaign highlights how young consumers are redefining traditional grooming habits and creating their own style rules.
Built around the idea that Gen Z is often misunderstood as rebellious or unconventional, the campaign argues that the generation is simply approaching life differently. Philips OneBlade is positioned as a product that matches that mindset offering a single device that can trim, edge and shave, without the need for multiple grooming tools.
Powered by Philips’ OneBlade technology, the device is designed to handle different grooming styles while remaining comfortable on the skin. The brand says the product is suited for everything from maintaining stubble to shaping beards and creating sharper facial hair lines.
Smit Shukla, Country Head of Philips Personal Health India, said the appointment reflects the brand’s ambition to connect more deeply with Gen Z, adding that Ahaan Panday’s personality and influence make him a strong fit for the campaign.
Ahaan Panday said the partnership felt natural because grooming today is more about expressing personality and confidence than following conventional rules. According to him, “Built Different” is not just a campaign line, but a mindset that encourages young people to embrace their own style.