redBus Appoints Saurabh Agarwal as CFO
redBus has named Saurabh Agarwal as its new Chief Financial Officer. With over 20 years of experience across healthtech, insurance, and home interiors, Saurabh will lead finance operations, FP&A, risk,…
Puneet Biyani Joins The Times of India as VP & Head of OOH, Branded Content, and Exhibitions
Puneet Biyani has joined BCCL (The Times of India) as Vice President & Head of OOH, Branded Content & Exhibitions in Response. A Chartered Accountant and Harvard Business School alumnus,…
WPP and TikTok Partner to Boost Creativity with Symphony AI in WPP Open
WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to…
Criteo and Dentsu Launch Global Commerce Media Partnership
Criteo and dentsu have announced a major global partnership, marking the first time a top holding company will fully adopt Criteo’s Commerce Media Platform. The collaboration aims to enhance dentsu’s…
Amazon Ads and Roku Partner to Create Largest Authenticated CTV Network
Amazon Ads and Roku have announced an exclusive integration that gives advertisers access to the largest authenticated Connected TV (CTV) footprint in the U.S., reaching 80 million households—over 80% of…
India Shines at Cannes Lions 2025 with 42+ Shortlists!
India is making waves at the 2025 Cannes Lions International Festival of Creativity, racking up an impressive 65 shortlists across a wide range of categories, from design and media to…
Cannes Lions 2025: India scores 22 shortlists in 5 categories.
New Delhi: Cannes Lions has revealed the shortlists for five categories—Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing. India has bagged a total of 22 shortlists,…
After a year-long pause, BMC to approve new hoardings: Bright Outdoor Media.
After nearly a year-long pause due to the Ghatkopar hoarding collapse that killed 17 people, the BMC is expected to resume approvals for new hoardings post-monsoon, according to Bright Outdoor…
Independent agencies see 18% surge with 26,900 entries at Cannes Lions 2025.
Cannes Lions 2025 has received 26,900 award submissions from 96 markets, marking a strong global turnout and highlighting a shift in the creative industry toward design, B2B, and social impact.…
DoubleVerify rolls out DV Authentic AdVantage.
DoubleVerify has launched DV Authentic AdVantage, a first-of-its-kind solution combining media quality verification with AI-powered performance optimization. Designed for walled garden platforms like proprietary video environments, the tool helps advertisers…
DDB Mudra launches “Aaj Kya Karoge?” to introduce Meta AI as India’s creative partner.
DDB Mudra launched Meta AI in India with the campaign “Aaj Kya Karoge?”, tapping into the everyday question to highlight how AI can spark creativity in daily life. The goal…
NumberEight and Katz Digital team up to boost podcast ads with AI lookalike targeting.
NumberEight has partnered with Katz Digital to enhance podcast advertising through AI-powered, ID-less audience targeting. Katz, which offers access to over 300,000 shows via its PodKatz network, will integrate NumberEight’s…
Nilesh Garg Joins Assurance Intl as Chief Business & Growth Officer
Assurance Intl has appointed Nilesh Garg as Chief Business and Growth Officer. With over 30 years of experience in the automotive and industrial sectors, Garg will lead strategic growth across…
IAS Teams Up with Lyft Media for AI-Powered Ad Measurement
Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand…
HCLTech Deepens Ties with The Standard to Drive Scalable AI and Digital Services
HCLTech has expanded its partnership with Standard Insurance Company (The Standard) to accelerate AI-driven digital transformation. The collaboration will deliver AI-powered infrastructure, application services, and cloud solutions to enhance efficiency,…
Coca Cola And UMG Partner to launch ‘Real Thing Records’ for emerging Global Artist
Coca-Cola has launched a new record label called Real Thing Records in partnership with Universal Music Group (UMG). This genre-agnostic label aims to elevate emerging global artists and deepen the…
Andrew Warren appointed interim CFO at Paramount Global as Naveen Chopra exits
Paramount Global announced the departure of CFO Naveen Chopra, who is leaving to pursue other opportunities. Andrew Warren, a former CFO of Discovery Communications and current Strategic Advisor to Paramount’s…
Kalyani Srivastava Appointed Chief Business Officer At Creativeland Asia
Kalyani Srivastava has taken on a new role as Chief Business Officer at Creativeland Asia. She made the announcement through her LinkedIn post. Before this, she was with Ogilvy as…
Tencent Games Joins ‘Playing For The Planet’ To Support Green Gaming
Tencent Games has officially joined the ‘Playing for the Planet’ Alliance, a global green movement led by the UN Environment Programme. This powerful step shows Tencent’s mission to go eco-friendly…
Hashtag Orange names Ankush Bhandarkar Media Director in Mumbai.
Hashtag Orange has appointed Ankush Bhandarkar as Media Director at its Mumbai office, reinforcing its focus on data-driven media and regional expansion. With over a decade of experience at agencies…
ThinkROI wins digital programmatic mandate for Hamilton Sciences’ personal care brands.
ThinkROI has secured the digital programmatic mandate for Hamilton Sciences’ key personal care brands, including Denver, ENVY, Vanesa, and Pour Home. The mandate covers strategy, media planning, execution, and performance…
Cyril Amarchand Mangaldas names Mihir Rale Partner & Co-Head of Digital | TMT.
Cyril Amarchand Mangaldas has appointed Mihir Rale as Partner and Co-Head of its Digital | TMT practice. Based in Mumbai, Mihir brings over 23 years of experience in M&A, legal…
PepsiCo India extends Tidy Trails initiative to more cities.
PepsiCo India, in partnership with The Social Lab (TSL), has expanded its plastic circularity initiative, Tidy Trails, to New Delhi’s Chandni Chowk and Pune’s FC College Road, while also strengthening…
Paramount ends 20-year WPP partnership, appoints Publicis amid merger talks.
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
Max Level bags PR mandate for Riot Games in India & South Asia.
Max Level, a gamer-led marketing and PR agency, has secured the public relations mandate for Riot Games in India and South Asia. The agency will handle communication strategy, campaign amplification,…
TVS Motor appoints Sudarshan Venu as Chairman, effective August 25.
TVS Motor has announced Sudarshan Venu as its new Chairman and Managing Director, effective August 25, 2025, following unanimous board approval. Current Chairman Sir Ralf Speth will step down after…
Rugby Premier League Announces GMR as the Title Partner for Season 1
Mumbai, 6th June, 2025: The inaugural edition of the Rugby Premier League proudly welcomes one of India’s largest conglomerates, GMR Group, as the Title Partner for this first-of-its-kind league in…
Fox Corporation appoints Puja Vohra as CMO and EVP of Ad Sales.
Fox Corporation has named Puja Vohra as its new Chief Marketing Officer and Executive Vice President of Advertising Sales. In this role, she will oversee the advertising sales marketing efforts…
Team Pumpkin Wins Digital Mandate for MamyPoko Pants Bangladesh
Integrated marketing agency Team Pumpkin has secured the digital mandate for MamyPoko Pants in Bangladesh, further expanding its footprint in the South Asian market. This strategic win positions Team Pumpkin…
Siddhartha Jain Appointed as Chief Network Officer at BharatPe
BharatPe has announced the appointment of Siddhartha Jain as its new Chief Network Officer, marking a strategic move to strengthen its leadership team. Siddhartha brings with him over 21 years…