Madison Media, a division of Madison World, has elevated Vinay Hegde to the role of Chief Executive Officer – Investments.

Hegde brings over 25 years of industry experience and has been with Madison Media for nearly 8 years as Chief Buying Officer.

Prior to his tenure at Madison Media, Hegde spent more than a decade at Mindshare Fulcrum, managing the buying operations for the Unilever account. He also served as Director of Revenue Strategy at Disney and held positions at Starcom, HTA, and Percept.

Vikram Sakhuja, Group CEO of Madison Media & OOH, commented, “Vinay has consistently demonstrated exceptional performance, leveraging his in-depth knowledge of the media industry and buying analytics to achieve significant advantages in buying. I am confident that as CEO – Investments, he will lead Madison to deliver outstanding returns on our clients’ media investments.”

Vinay Hegde, newly appointed CEO – Investments, expressed, “It’s an honor to lead such a talented team and to steer strategic investments that will elevate our clients’ success in the media landscape.”

Madison Media provides media planning and buying services for prominent clients including Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha,, and many more. Founded in 1988, Madison World comprises 11 units and served around 500 advertisers last year.

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