Dentsu explores partnerships, divestments to revive global business.
Dentsu is considering partnerships and possible divestments to revive its struggling international operations, even as its Japan business remains strong with 5.3% organic growth in H1 2024. The overseas arm,…
IOAA seeks GST reduction on outdoor ads from 18% to 5%.
The Indian Outdoor Advertising Association (IOAA) has urged Finance Minister Nirmala Sitharaman to cut GST on outdoor advertising from 18% to 5%, calling the current rate “excessively high” and burdensome…
Silverpush rolls out AI upgrade to enhance ad efficiency and speed.
Silverpush has introduced AI-driven upgrades to its contextual intelligence platform, Mirrors, designed to make advertising more efficient and performance-driven across YouTube, CTV, TikTok, Meta, and programmatic channels. The update features…
BharatPe Expands Leadership Team with Key Hires in Finance and Investment
National, 20th August 2025: BharatPe, India’s leading financial services and UPI payments platform, today announced the appointment of Rajesh C as Head of Finance and Himanshu Nazkani as Head of…
Aditya Singh appointed Lead – Brand & Marketing at Motilal Oswal AMC.
Aditya Singh has joined Motilal Oswal Asset Management Company Ltd. (MOAMC) as Lead – Brand & Marketing, marking an important step in his career. Announcing the move on LinkedIn, he…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison
1) AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? I approach AI in advertising with cautious optimism. Its strengths are undeniable: personalization at scale, rapid execution,…
Nokia, Netplus launch advanced IPTV services in India.
Nokia has partnered with Netplus, one of India’s fastest-growing ISPs, to deploy 400G routing technology and a software-defined access network (SDAN) platform, enabling high-speed broadband and advanced IPTV services across…
SocialTweebs, AfterMath Ventures partner to boost gaming creator economy.
SocialTweebs, a data-driven influencer marketing agency, has partnered with AfterMath Ventures, India’s leading games and esports agency, to accelerate the gaming creator economy with tech-enabled precision and community-driven storytelling. The…
Mythik names ex-Jio Games head Sidharth Kedia as COO.
Mythik, a tech-first global entertainment company aiming to be the “Disney from the East,” has appointed Sidharth Kedia as Chief Operating Officer to oversee operations and strategic finance. Kedia brings…
AnyMind adds MCP to AnyTag for quicker, easier influencer marketing.
AnyMind Group has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, enabling conversational AI-powered automation for campaign planning, influencer discovery, and performance tracking. With this upgrade, users…
BBH India strengthens leadership to accelerate growth
August 20, 2025, India: In a move to strengthen its leadership and accelerate growth, BBH India, part of Publicis Groupe India, has scaled up its core leadership with the appointment…
Centre likely to table bill banning online money gaming.
The Union government is set to introduce the Promotion and Regulation of Online Gaming Bill, 2025, aiming to impose a nationwide ban on money-based online gaming, according to media reports.…
Google Docs rolls out Gemini-powered audio feature.
Google has introduced a new Gemini AI-powered audio feature in Google Docs, allowing users to generate and listen to natural-sounding narrations of their documents. Called “Listen to this,” the feature…
Birla Opus Paints launches India’s first paint promise with Vicky and Rashmika.
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched ‘Birla Opus Assurance’, India’s first-ever paint assurance program. The initiative promises a free repainting service within a year…
Dentsu India Launches the Dentsu Podcast Network: A First for Agency-Led Podcasting in India
Dentsu India has unveiled the Dentsu Podcast Network (DPN) — the country’s first agency-led podcast network, aimed at helping brands tap into one of the fastest-growing and most intimate storytelling…
IAB Tech Lab introduces new standards for livestream ad monetization.
IAB Tech Lab has launched the Live Event Ad Playbook and Concurrent Streams API to improve monetization of live-streamed events. Developed with partners like Amazon, FreeWheel, Index Exchange, and NBCUniversal,…
Siddhant Chaturvedi becomes Max Fashion’s first male brand ambassador.
Max Fashion has named actor Siddhant Chaturvedi as its first male brand ambassador, joining Kalki Koechlin and Alaya F. The announcement coincides with the launch of its new campaign, “How…
Pavan Kumar Allada named Head of Corporate Strategy at Sun TV Network.
Sun TV Network has appointed Pavan Kumar Allada as Head of Corporate Strategy, as announced on his LinkedIn profile. With over 10 years of experience, Allada previously worked at Disney…
Lemma scales programmatic DOOH, delivering measurable OOH ad outcomes.
Lemma has expanded its programmatic digital out-of-home (DOOH) network to over 3.5 million screens worldwide, reinforcing its position as a global adtech leader. Founded to digitize India’s OOH landscape, the…
Zomato’s District teams up with HSBC India to redefine cultural experiences.
District by Zomato has partnered with HSBC India in a long-term deal to reshape India’s urban cultural scene. As the exclusive banking partner, HSBC will be integrated into District’s calendar…
Aishwarya Rai Bachchan champions self-worth in L’Oréal Paris campaign.
L’Oréal Paris has launched a new edition of its global Lessons of Worth series with Aishwarya Rai Bachchan, reinforcing its iconic message Because I’m Worth It. In the digital film,…
Carat secures third straight media mandate from Vodafone Group.
Carat has renewed its media buying mandate with Vodafone Group for another three years across EMEA, marking its third consecutive win and extending the partnership into its seventh year. The…
WPP Media secures Mastercard’s $180M global mandate, ending Carat’s decade-long tenure.
WPP Media has won Mastercard’s global media account, valued at around US\$180 million, in one of the year’s biggest account shifts. The move ends Mastercard’s 10-year association with Dentsu’s Carat,…
MY FM is now 44 station network
MY FM, the radio arm of Dainik Bhaskar Group, has secured licenses for 14 new cities in the MIB’s Batch III Phase III auction, expanding its network from 30 to…
Rana Daggubati leads JioStar’s Pro Kabaddi campaign, ‘Ghus Kar Maarenge’.
JioStar has launched its high-voltage campaign for Season 12 of the Pro Kabaddi League with the film “Ghus Kar Maarenge” featuring Rana Daggubati. Released in Hindi, Tamil, and Telugu, the…
Reliance Consumer acquires majority stake in Naturedge JV to enter healthy drinks market.
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered the fast-growing healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge…
Art-E Mediatech wins full creative mandate for Dylect.
Art-E Mediatech, a leading creative, media, and MarTech agency, has won the full creative mandate for lifestyle tech brand Dylect after a multi-agency pitch. The scope covers end-to-end marketing, including…
Nissan Magnite Kuro Edition stars in TBWA\India, OMD India campaign.
Nissan India has launched “The Boldest Black” campaign to showcase the Magnite Kuro Edition, conceptualized by Nissan United — a collaboration of TBWA\India and OMD India. The campaign highlights the…
22feet Tribal WW names Anvita Arora, Shyam Nair to leadership team.
22feet Tribal Worldwide has appointed Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director, marking their return to the agency after successful stints…
Saint Lucia Kings, FREEMANS Tools extend CPL 2025 partnership.
Saint Lucia Kings have renewed their partnership with FREEMANS Tools for the 13th season of the Caribbean Premier League (CPL) 2025. FREEMANS, a leading Indian measuring tools manufacturer, will continue…