AI in Advertising – Superpower for Growth or the Industry’s Slow Poison?
1.) You’ve worked across television, festivals, live events, and now branded content. How has the definition of “impactful content” evolved for you over the years? Over the years, I’ve realised…
Rahul Dravid named brand ambassador for buildAhome
buildAhome, a leading turnkey home construction company, has appointed cricket legend Rahul Dravid as its brand ambassador. Known as “The Wall” for his reliability and integrity, Dravid reflects the company’s…
Aditya Raj Kaul joins NDTV 24×7 as Sr. Executive Editor for Geopolitics & Security
NDTV has appointed Aditya Raj Kaul as Senior Executive Editor for Geopolitics, National Security and Strategic Affairs at NDTV 24×7. On his first day, he reported from Tianjin, China, covering…
Diageo India appoints Aanandita Datta as VP Marketing, Category Head
Aanandita Datta has joined Diageo India as Vice President Marketing and Category Head. She brings nearly 20 years of experience across global brands, having previously served as CMO at Pizza…
Nvidia revenue surges to $46.7B on AI chip demand
Nvidia posted strong Q2 results with revenue climbing 56% year-over-year to $46.7 billion, driven largely by its data center division, which contributed $41.1 billion. The company’s new Blackwell chips accounted…
TRIOOH debuts with a high-impact campaign across cities
TRIOOH, a new-age out-of-home (OOH) advertising agency, made its debut with a high-impact 16-day campaign for a leading messenger app. Rolled out across 150+ prime sites in major Indian cities…
Brad Singer appointed CFO of Warner Bros. after Discovery split
Warner Bros. Discovery has named Brad Singer as CFO of the soon-to-be standalone Warner Bros., effective after the company’s planned separation in mid-2026. Starting October 2025, Singer will join in…
YouTube expands ‘Hype’ to 39 countries, letting fans boost emerging creators.
YouTube has expanded its Hype feature to 39 countries, including the US, UK, India, Japan, and Korea, to help emerging creators gain visibility. Fans can hype up to three videos…
JSW MG Motor India’s Ganesh Chaturthi film highlights cars as part of family traditions.
JSW MG Motor India has released a Ganesh Chaturthi digital film that highlights how cars become part of family traditions. Set in an MG showroom, the story follows a family…
Spotify launches Messages feature to share music, podcasts, and more.
Spotify has introduced Messages, a new in-app chat feature that lets users share songs, playlists, podcasts, and audiobooks directly within the app. Available to users aged 16+ on iOS and…
Instamart to deliver Dagdusheth temple modaks in Mumbai & Pune within 10 minutes this Ganesh Chaturthi.
This Ganesh Chaturthi, Instamart has partnered with the Shrimant Dagdusheth Halwai Ganpati Mandir to deliver the temple’s iconic modak prasad to homes in Mumbai and Pune on August 27. Each…
Hyphen rolls out new ABSLI campaign with Farhan Akhtar.
Aditya Birla Sun Life Insurance (ABSLI) has launched its new campaign “Ye Akela hi Kaafi hai” to promote the ABSLI Super Term Plan, featuring Farhan Akhtar. Positioned as a single,…
Capgemini acquires Cloud4C to boost cloud managed services and SAP leadership.
Capgemini has agreed to acquire Cloud4C, a global provider of automation-driven managed services for hybrid and sovereign cloud environments. The acquisition, pending regulatory approval, will expand Capgemini’s cloud managed services…
Dentsu names Kyla Jeffers as first Chief Growth Officer, North America.
Dentsu has appointed Kyla Jeffers as its first Chief Growth Officer for North America, tasked with accelerating client partnerships and driving business expansion across the region. She will lead integrated,…
WPP Media names Veena Joji Chief People Officer, South Asia.
WPP Media has appointed Veena Joji as Chief People Officer, South Asia, to strengthen its talent and leadership strategy in the region. Based in Mumbai, she will join the Executive…
Netflix wins exclusive streaming rights for 2026 World Baseball Classic in Japan.
Netflix has secured exclusive rights to stream the 2026 World Baseball Classic in Japan, making it the platform’s first live sports broadcast in the country. All 47 games will be…
TCS sets up AI & Services Transformation Unit, names Amit Kapur Global Chief.
TCS has set up a new AI & Services Transformation unit and appointed Amit Kapur as Global Chief AI and Services Transformation Officer, effective September 1. Reporting to COO Aarti…
JSW MG Motor India signs Pulkit Samrat & Varun Sharma for ‘EV Sahi Hai’ campaign.
JSW MG Motor India has launched the second phase of its ‘EV Sahi Hai’ campaign, featuring Pulkit Samrat and Varun Sharma of Fukrey fame. Using humour and creative storytelling, the…
HAVAS Middle East announces four key leadership promotions.
HAVAS Middle East has announced four senior promotions to strengthen its leadership and accelerate growth, with a strong focus on Saudi Arabia. Alejandro Fischer becomes Chief Strategy Officer, driving insight-led…
OSN Group names Current Global as PR partner for MENA.
OSN Group has appointed Current Global MENAT as its exclusive PR agency across the region. The agency will handle communications for OSN’s divisions—including OSN+, OSNtv, Anghami, and B2B offerings—focusing on…
Gameskraft Prioritizes Compliance, Shifts Focus to Future Growth and Innovation
The company emphasized that its focus now shifts to the future. Spokesperson added, “We have already initiated structured internal discussions to chart the road ahead. Guided by our core values…
L&T Finance partners with Google Pay to offer personal loans
L&T Finance, formerly known as L&T Finance Holdings Limited, one of the leading Non-Banking Financial Companies (NBFCs) in the country, has forged a partnership with Google Pay to offer Personal…
Divyanshu Singh promoted to CEO, JSW Sports.
JSW Sports has elevated Divyanshu Singh as its new CEO, succeeding Mustafa Ghouse, who has launched Centre Court Capital but will stay on as Director. Since joining JSW Sports in…
SpiceJet launches paperless boarding at Shillong Airport.
SpiceJet has introduced paperless boarding at Shillong Airport, becoming the first airline in India to issue WhatsApp-based boarding passes at airport counters. Passengers will now receive digital passes instead of…
Mayoori Kango rejoins Publicis Groupe as CEO, Publicis Global Delivery.
Mayoori Kango has rejoined Publicis Groupe as CEO of Publicis Global Delivery (PGD). She will lead PGD’s India operations while also driving its global strategy across media, data-tech, and AI.…
Priya Singh appointed Brand Marketing Manager, Payment Gateway at PhonePe.
Priya Singh has joined PhonePe as Brand Marketing Manager for its Payment Gateway business, starting August 2025 in Bengaluru. She brings rich experience in product and brand marketing, having previously…
This Onam, Asianet Introduces ‘Poopaattu’ – A Flower Song Created Using Bio-Sonification Technology
Mumbai, 26 August, 2025: Asianet, Kerala’s leading general entertainment channel has announced the launch of the world’s first Poopaattu (Flower Song) for Onam, developed using bio-sonification technology. The initiative, part…
Perplexity launches Comet Plus: $5 plan supporting publishers and journalists.
Perplexity has launched Comet Plus, a $5 subscription aimed at creating a sustainable compensation model for publishers and journalists in the AI era. Moving beyond clicks and pageviews, Comet Plus…
Deepali Saini appointed Global Chief Experience Design Officer at Havas CX.
Deepali Saini, CEO of Think Design, has been appointed Global Chief Experience Design Officer at Havas CX. In her expanded role, she will join the Global CX Leadership Board and…
Agoda teams up with Unpromptd to expand media offerings in India.
Unpromptd will manage localized advertiser relationships, lead sales strategy, and connect brands across travel, hospitality, fintech, consumer goods, and lifestyle with Agoda’s travel audience. The partnership aims to help brands…