The Coca-Cola Company has promoted Siddharth Subramanian to the role of Director – Marketing (Digital Commerce), further strengthening its leadership in the fast-evolving digital commerce space.
Subramanian shared the update on LinkedIn, marking a significant milestone in his journey with Coca-Cola, where he has been associated for the past two years. Prior to this elevation, he served as Digital Commerce Lead, playing a key role in driving the company’s online growth and strengthening its digital commerce strategy.
Before joining Coca-Cola, Subramanian spent nearly three years at Flipkart, where he held the position of Associate Director and P&L Head for the grocery business in North India. In this role, he was responsible for managing business performance, scaling operations and driving category growth in a highly competitive market.
Earlier in his career, he worked with Godrej Consumer Products Limited, gaining experience in general trade across multiple territories, which helped him build a strong foundation in sales and distribution. He began his professional journey as a Graduate Engineering Trainee at Ashok Leyland.
With experience spanning automobiles, FMCG and e-commerce, Subramanian brings a well-rounded perspective to his new role. His expertise in digital commerce, combined with a strong understanding of consumer behaviour and business strategy, is expected to play a key role in accelerating Coca-Cola’s growth across digital channels.