Prior to Jist, Mehul served as National Sales Head at Brut India
Noida, 9th May 2024: Jist, a pure-play digital media company, today
announced the appointment of Mehul Munjpara as the Head of Revenue.
Mehul will be responsible for spearheading the content IPs, revenue
portfolios and maximising the company’s business efforts on a national
Before joining Jist, Mehul served as National Sales Head – Brand
Solutions at Brut and held pivotal roles at Network 18, Bennett Coleman
and Co. Ltd. (Times Group), Madison World, and Lodestar.
We are elated  to welcome Mehul to Jist  said  Rishi Pratim Mukherjee,
CEO & Co-founder at Jist. His extensive experience and deep
understanding of the ever-evolving Indian media landscape will be
instrumental in taking us to our next phase of growth. Jist has begun
taking nascent steps in monetising its content by partnering with
marquee brands like Invideo AI, Iqoo, Baazi Games, JB Power Consultants,
and Rockford (Modi Illva India Pvt. Ltd.). With Mehul’s arrival, we
are confident that brand-driven partnerships will take us to the next
Sattvik Mishra, Co-founder at Jist said, “With this appointment, Jist
has plugged its leadership team with another key hire, which boasts
Rahul Srivastava (former National Affairs Editor India Today, ex NDTV)
as Director of News, Sonali Mushahary (former Managing Editor –
ScoopWhoop)as Managing Editor, Entertainment and Shivam Singh as Head of
Commenting on his appointment,  Mehul Munjpara,  Head of Revenue, said,
“The opportunity to be part of Jist is incredibly exciting. I’ve seen
them blitzscale from the sidelines and now I’m eager to collaborate with
the team and leverage my expertise to drive transformative growth for
the company”.
About Jist – Jist is a digital news and entertainment company that
curates and creates original video content, in both short and long
format. With its slate of infotainment content, Jist seeks to make news
simple, fun and accessible for its 5 mn+ community of millennials and
gen Z audience. Since its launch in January 2023, Jist videos have
accumulated a staggering 1.2 Bn views thus far, with a total reach of
3.5 Bn. It has emerged as one of the most credible & legitimate
publishers, disseminating content through its social handles.

Emerging from a successful seed round of $1 million, Jist has rapidly
expanded to a team of 30 dedicated individuals, consistently producing
250+ videos per month. These videos garner over 100 Mn Video views
monthly, with a reach of 200 mn per month, reflecting their rapid growth
and impactful contribution to the Indian digital media sphere in such a
short time.

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