Omnicom Media Group India has announced the appointment of Rabe Iyer as its Chief Media Officer, effective immediately.

Rabe Iyer brings over two decades of extensive experience in the media and agency ecosystem. He is known for driving growth, leading transformation initiatives, and delivering strong strategic outcomes for brands.

In his new role, Iyer will leverage his multidisciplinary expertise to integrate OMG’s products, services, and capabilities to spur growth for the agency and its clients. Based in the Gurgaon office, he will report to Kartik Sharma, CEO of Omnicom Media Group India.

Previously, Iyer was the India lead for agency partnerships at ShareChat, where he enhanced sales effectiveness, forged partnerships, and developed monetization strategies. He has also held executive leadership roles in India, SEA, and MENA with organizations like Wavemaker, Motivator (Group M), Reliance Broadcast Network, and Publicis Groupe Media.

OMG’s focus on delivering transformative capabilities for clients is embodied in its flexible Agency-As-A-Platform offering, which combines Omnicom’s top talent, technology, and tools. Iyer’s appointment is seen as a key move to drive exceptional client results and strengthen OMG’s market leadership.

“We are thrilled to welcome Rabe to our network,” said Kartik Sharma. “He is a powerhouse in our industry, leading with heart and a deep understanding of client needs in today’s complex media landscape. With Rabe’s addition to our leadership, we are well-positioned to achieve outstanding business results for our clients and enhance our market offer.”

Rabe Iyer expressed his enthusiasm about joining OMG India, stating, “OMG India’s ethos of simplifying the complex resonates with me, and I am excited to collaborate with this incredible team to bring that vision to life. I look forward to utilizing Omnicom’s capabilities and the Omni operating system to achieve successful outcomes.”

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