WPP Media has elevated Karan Menon from Director to Associate Vice President (AVP) – Strategy. In his new role, Menon will lead strategic planning across client business units, with a focus on data-led marketing frameworks and integrated media strategies.
Menon brings experience across India and the APAC region, having worked on key client engagements in Malaysia before taking on strategic leadership responsibilities in India. His experience spans consumer behaviour, media economics and client partnerships across diverse markets.
As AVP – Strategy, Menon will be responsible for developing media strategies aligned with clients’ business objectives and strengthening data-led approaches to marketing and planning.
His elevation builds on his experience managing client portfolios and developing analytics-driven frameworks designed to translate consumer insights into measurable brand outcomes.