Gateway To The Media Industry Insights
Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand…
Coca-Cola has launched a new record label called Real Thing Records in partnership with Universal Music Group (UMG). This genre-agnostic label aims to elevate emerging global artists and deepen the…
PepsiCo India, in partnership with The Social Lab (TSL), has expanded its plastic circularity initiative, Tidy Trails, to New Delhi’s Chandni Chowk and Pune’s FC College Road, while also strengthening…
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
Bisleri International has announced a strategic partnership with Dubai-based retail giant Apparel Group to manufacture, market, and distribute its beverage portfolio across the Middle East and Africa, starting with a…
Oliva Clinics has expanded its digital partnership with integrated marketing agency Team Pumpkin to strengthen its social media presence and boost awareness around its science-backed dermatology treatments. With 32 clinics…
Indian FMCG giant DS Group has partnered with AI-powered platform o9 Solutions to enhance its demand and distribution planning capabilities. This collaboration is a key step in the Group’s broader…
Virat Kohli has ended his ₹110 crore, 8-year deal with Puma to support Agilitas Sports, a homegrown athleisure brand founded in 2023 by former Puma India MD Abhishek Ganguly. Kohli…
Rugby India and GMR Sports have announced the inaugural Rugby Premier League (RPL), set to take place from June 1–15 at the Mumbai Football Arena. Star Sports and JioStar will…
IndianOil has been named Presenting Partner for WTT Star Contender Chennai 2025, marking its commitment to Indian table tennis. The tournament, debuting in Chennai from March 25-30 at Jawaharlal Nehru…
Furlenco has partnered with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the Indian T20 League 2025, expanding its previous collaboration from the Women’s T20 League. The brand…
UBON, India’s leading gadget accessory brand, has extended its partnership with Rajasthan Royals as the Official Audio Partner for the third consecutive year, lasting until the end of the 2026…
Sony India has named music sensation Karan Aujla as the brand ambassador for its audio category, strengthening its commitment to premium sound experiences. The partnership launches with a multi-platform campaign…
Noise and FITPASS have launched the Noise x FITPASS Bundle, an industry-first fitness-tech collaboration that combines smartwatches with premium fitness memberships. Priced at ₹1,999, the bundle includes a bestselling Noise…
Garnier Black Naturals partners with MS Dhoni and Sakshi Singh Dhoni for a new campaign celebrating trust in hair color. The playful TVC showcases the couple’s chemistry as they endorse…
Tips Music Ltd and Sony Music Publishing have expanded their global partnership, adding YouTube (excluding India) for international publishing of Tips Music’s extensive catalog. This renewal emphasizes promoting Bollywood soundtracks…
BOULT has launched the Mustang Torq earbuds in new Yellow & Silver variants, blending power, style, and high-performance audio. Inspired by the energy of a Mustang, these earbuds cater to…
Cycle Pure Agarbathi has partnered with Flipkart Minutes to offer a special Maha Shivratri deal. Customers who place an order above Rs. 199 on Flipkart Minutes will receive a pack…
Lenskart has launched Phonic, an innovative audio eyewear that blends premium sound with stylish frames, allowing users to take calls, listen to music, and use voice assistants hands-free. To enhance…
Nielsen will provide data-driven insights to enhance advertising transparency and campaign performance on JioHotstar. Using tools like Nielsen ONE Ads and Volumetric and Reach Analysis, advertisers can track impressions, clicks,…
Hyatt Centric Chandigarh has unveiled PVT LTD, a premium, invitation-only speakeasy bar designed to provide an unparalleled luxury experience for the city’s elite. The brand strategy, visual identity, and all…
Paramount Global and Nielsen have signed a multi-year deal for audience measurement across all Paramount platforms, including broadcast, cable, and streaming (Paramount+ and Pluto TV). Paramount will utilize Nielsen’s new…
Air Canada has appointed Actimedia PR & Digital for its pan-India communications mandate, a partnership facilitated by The PC Agency, which also supports the airline’s PR across EMEA and India.…
Universal Music Group (UMG) and Spotify have announced new multi-year agreements for Recorded Music and Music Publishing, focusing on growth, innovation, and enhancing the success of artists and songwriters. The…
Swiggy’s SNACC app has partnered with The Whole Truth to deliver clean-label protein shakes and bars within 10 minutes, enhancing its range of healthy snack options. This follows SNACC’s collaboration…
AiVANTA, a leader in AI-powered enterprise video solutions, and UnScript, an AI-driven video automation platform, have partnered to revolutionize video content creation for businesses. UnScript’s technology enables the production of…
Uber has announced a strategic partnership with the Airports Authority of India (AAI) at Prayagraj Airport to enhance transportation for millions of pilgrims visiting the Maha Kumbh Mela 2025. The…
Prasar Bharati has partnered with Jio Stores to expand the reach of its OTT platform, WAVES, which offers a range of content from Doordarshan (DD) and All India Radio (AIR).…
Guess Inc. has launched GUESS JEANS in India through a long-term franchise partnership with Tata CLiQ, Tata Group’s e-commerce platform. Tata CLiQ will serve as the official retailer, offering the…
SW Network has teamed up with Cleartrip to launch a fun campaign featuring bestselling author Chetan Bhagat, debunking common travel-saving myths. The campaign targets popular yet ineffective hacks like booking…