WPP Media has appointed Vinish Mathews as Head of Team Fulcrum, South Asia. With over 22 years of experience across India, China, and Southeast Asia, Mathews has worked with major brands in FMCG, tech, fintech, e-commerce, and more.
He returns to Fulcrum after earlier working on Hindustan Unilever’s personal care portfolio. Most recently, he was Chief Strategy Officer at Mindshare India, and previously led Google’s business at Media Futures Group in India and SEA, as well as holding a leadership role at Mindshare China.
WPP Media said the appointment will strengthen its leadership in South Asia, with Mathews expected to drive growth, innovation, and transformation for clients.