Luminous Power Technologies has launched a new brand campaign featuring cricket legend and long-standing brand ambassador Sachin Tendulkar to showcase the versatility, performance and lifestyle appeal of its EDGE Portable Power Series.
The campaign reinforces Luminous’ vision of enabling consumers with reliable power on the go as the company strengthens its presence in the growing portable power category. With outdoor recreation, road trips, content creation, hybrid work and adventure travel increasingly becoming part of modern lifestyles, the campaign positions the EDGE series as more than a conventional power solution.
Set against the backdrop of a camping getaway, the brand film follows Tendulkar as he spends time outdoors with friends, with the Luminous EDGE serving as a constant power companion. The device is shown powering appliances such as an induction cooktop and mixer grinder while also keeping smartphones, cameras, drones and laptops charged throughout the trip.
The film also highlights the entertainment capabilities of EDGE GO. Tendulkar is seen using its built-in Bluetooth speaker and wireless microphones, while a guitar is connected through the device’s dedicated amplifier input. Through these moments, the campaign aims to showcase how portable power can enable travel, entertainment, creativity and shared experiences beyond the home.
Commenting on the campaign, Sachin Tendulkar said some of life’s best experiences come from stepping outside one’s comfort zone and spending quality time with loved ones. He added that the EDGE series represents an exciting extension of Luminous’ innovation from powering Indian homes to enabling life beyond them.
Vivek Abrol, Managing Director and CEO of Luminous Power Technologies, said the company sees a significant opportunity to extend its legacy of trust and reliability into emerging lifestyle-driven categories. He added that the EDGE series reflects Luminous’ focus on reliable technology, consumer-centric innovation and enabling people to live uninterrupted.
Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail and International Business at Luminous Power Technologies, said consumers increasingly expect energy solutions to integrate seamlessly with their lifestyle, entertainment and creative needs. She added that the campaign demonstrates how the EDGE series can become part of experiences ranging from travel and outdoor adventures to entertainment and content creation.
Built on Li-ion battery technology, the Luminous EDGE GO offers more than 3,000 charge cycles and can be fully charged in 90 minutes using smart inverter fast-charging technology. It also features a built-in Bluetooth speaker, dual wireless microphones, a dedicated guitar amplifier input, IP34 splash protection, fire-resistant casing and solar-charging capability.
According to the company, the device can support more than 90 types of appliances, ranging from cooking equipment and power tools to creative gear and personal electronics.
The Luminous EDGE Portable Power Series is available through Amazon India, the Luminous eShop and select modern retail platforms.