Infectious Advertising has announced the appointment of Siddharth Kumar as its new Creative Director. Before stepping into this role, Siddharth explored the world of filmmaking—writing, directing, and producing four short films that continue to circulate on the festival circuit.
With over 15 years of experience, Siddharth brings a rich creative legacy shaped at some of India’s most renowned advertising agencies, including Ogilvy, McCann, Leo Burnett, VML, and Publicis. Throughout his career, he has led the development of impactful campaigns for major global brands such as Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI.
Sharing his vision for Infectious, Siddharth said, “I want to help foster a culture where storytelling takes center stage. My aim is to challenge conventions, spark creativity, and drive a new wave of ideas.”
Ramanuj Shastry, Creative Chairman and Co-Founder of Infectious Advertising, expressed his enthusiasm about the appointment: “Sid has made a strong impression in the short time I’ve known him. He’s a talented writer and an exceptional human being. I’m confident he’ll do great things with us.”
Akshay Kapnadak, Chief Creative Officer at Infectious Advertising, added, “Siddharth’s passion for storytelling, his curiosity about people, and his dedication to the craft make him a perfect fit. I’m excited to see what we can create together.”