Marico fully acquires True Elements for ₹138 crore.
Marico Limited has acquired the remaining 46.02% stake in HW Wellness Solutions, owner of health foods brand True Elements, for up to ₹138 crore, taking its ownership to 100%. The…
NODWIN to acquire Freaks 4U Gaming entirely through a Rs 271 crore share swap deal.
NODWIN Gaming Private Limited announced that its Singapore-based subsidiary, NODWIN Gaming International Pte. Ltd, will fully acquire Berlin-based Freaks 4U Gaming GmbH, increasing its stake from 13.51% to 100% through…
CoinSwitch named official partner for UEFA Euro Cup 2024 on Sony LIV.
CoinSwitch, India’s leading crypto trading platform, has launched its new campaign, ‘Switch to CoinSwitch,’ coinciding with its role as the official partner for the UEFA Euro Cup 2024 on SonyLIV.…
Stratefix Consulting partners with Stone Sapphire India Pvt. Ltd.
Stratefix Consulting, an execution-driven business consultancy for SMEs, has partnered with Stone Sapphire India Pvt. Ltd. (SSIPL) to enhance SSIPL’s position in the Indian toy industry and build a highly…
Ather Energy names Tilt Brand Solutions as its brand and communications agency.
Ather Energy, a leading electric scooter manufacturer, has partnered with Tilt Brand Solutions as its brand and communications agency for its upcoming product line. Tilt Brand Solutions, a Mumbai-based consultancy,…
EMGEE Group appoints BigBrandTheory (BBT) as its new branding agency.
EMGEE GROUP, a leading real estate developer in India, has announced the appointment of BigBrandTheory (BBT) as its official branding agency. BBT will focus on strategic innovation and creativity, developing…
Publicis Media secures L’Oreal UK’s account, previously held by EssenceMediacom X.
EssenceMediacom X, a media agency known for managing conflicting accounts, has lost one of its largest clients, L’Oreal UK and Ireland, to Publicis Media. This shift occurs as EssenceMediacom is…
EssenceMediaCom secures media mandate for Wonder Cement.
GroupM’s media agency, EssenceMediacom, has secured the media mandate for Wonder Cement, following their collaboration with BCCI to become the official umpire partner for the Indian Premier League (IPL). Wonder…
Wavemaker India Excels at the 2024 Abby Awards, Securing Multiple Gold Wins.
On the first day of the ABBY Awards at Goafest 2024, a remarkable 3,506 entries were submitted by 273 companies. This included 1,258 entries from 73 media agencies and 2,248…
Wavemaker India stays as media partner for Luminous Power Technologies.
Wavemaker India retains integrated mandate for Luminous Power Technologies since 2021, covering traditional and digital media responsibilities. The retention follows a competitive pitch, with Wavemaker’s Delhi office overseeing execution. Neelima…
FCB Interface secures the creative mandate for Philips Home Appliances.
FCB Interface, an integrated creative agency under the FCB Group India umbrella, has secured the creative mandate for Philips Kitchen Appliances and Philips Garment Care business, operated by Versuni India…
Carat India secures the integrated media mandate for Meesho.
Carat India has won the integrated media mandate for Meesho, an e-commerce platform, following a multi-agency pitch. The agency, based in Bangalore, will provide a range of media solutions aligned…
Crosshairs Communication Bags PR mandate for L’Occitane.
Crosshairs Communication secured the PR mandate for L’Occitane en Provence in India, a renowned French Luxury skincare brand known for its wide range of skincare, body care, and fragrance products…
Verve Media secures digital mandate for Laadlee.
Verve Media, a Mumbai-based integrated digital marketing agency, has been awarded the digital mandate for Laadlee, a Dubai-based marketplace specialising in premium-quality mother and baby care essentials, Influencing India has…