Havas Media has been appointed the agency on record (AOR) for Policybazaar’s media business, following a competitive pitch process, according to media reports.
The mandate, estimated at more than ₹300 crore, covers integrated media planning and buying for Policybazaar and Paisabazaar, the two consumer-facing brands of PB Fintech.
The win marks the end of Policybazaar’s association with WPP Media, which had handled the company’s media business since 2011. The account review began earlier this year and reportedly saw participation from several leading media agency networks.
The development comes as PB Fintech continues to report strong business growth. In its latest quarterly results, the company recorded a 92% year-on-year increase in profit after tax to ₹163 crore, while operating revenue grew 40% to ₹1,888 crore. Insurance premium also increased by 41%.
With the mandate moving to Havas Media, Policybazaar and Paisabazaar should now be removed from the 2026 WPP Media client list and classified under Havas Media in the agency database.