TV9 Network has strengthened its leadership team with the appointment of Sanjay Joshi as National Head – Government Digital Sales. In this role, Joshi will be responsible for driving the network’s government-focused digital advertising business across North, West, East and Northeast India.
He will lead the strategy, planning and execution of digital media campaigns for central ministries, state governments and key public sector agencies. His mandate will include building strong relationships with government stakeholders, scaling digital revenue streams, and enhancing TV9 Network’s presence in the government advertising ecosystem.
Joshi brings over 18 years of experience across multiple media formats including print, television, radio and digital. His diverse background gives him a strong understanding of both traditional and new-age media landscapes, particularly in the context of public sector communication.
Prior to joining TV9 Network, he served as Sales Head – Government Business for North, West and East regions at Radio City India, where he played a key role in expanding government advertising partnerships and driving revenue growth. Over the course of his career, he has also worked with leading media organisations such as News Nation, ABP Group, The Indian Express and Hindustan Times.
With this appointment, TV9 Network aims to further strengthen its digital capabilities and deepen its engagement with government advertisers, leveraging Joshi’s experience to drive impactful and scalable campaigns across regions.